iPhone users lean heavily on Wi-Fi for Web access - a netbooksubstitute

iPhone users lean heavily on Wi-Fi for Web access
Bolsters the idea of the iPhone as a netbook substitute, says analyst
By Gregg Keizer


December 18, 2008 (Computerworld)

More than 40% of all U.S. traffic last month between Apple Inc.'s
iPhone and the world's largest mobile ad network took place over Wi-Fi
connections, not over AT&T's cellular data network, AdMob Inc. said
today.

During November, 42% of the iPhone connections to AdMob's 6,000
advertising partners were over Wi-Fi, said the company in its most
recent metrics report.

IPhone users' heavy reliance on wireless is part of a growing trend,
according to the report. "In the U.S., 8% of total requests in
November were on Wi-Fi networks, up from 3% in August. [The] 42% of
iPhone requests made on Wi-Fi networks [is] notably higher than most
other Wi-Fi capable phones, which average between 10-20%."

The iPhone, in fact, accounted for 51% of all wireless requests to
AdMob's advertisers, while Apple's iPod Touch -- a music player with
all the functionality of the iPhone except for its cell phone -- was
responsible for 28% of all wireless requests.

Because the iPod Touch lacks a connection to a mobile carrier's data
network, all of its Web traffic is conducted over Wi-Fi.

"IPhone Wi-Fi usage is generally higher on iPhone specific sites and
applications than on normal mobile Web sites," added AdMob's report.

The iPhone's reliance on wireless backs up the thinking of analysts
who see the device as Apple's de facto "netbook," the term given to
the small, lightweight and low-priced notebooks that have been selling
well because of the recession.

During an October conference call with Wall Street analysts, Apple CEO
Steve Jobs essentially dubbed the iPhone, and its iPod Touch sibling,
the company's current netbook. "One of our entrants into that
category, if you will, is the iPhone for browsing the Internet and
doing e-mail and all the other things that a netbook lets you do,"
Jobs said at the time. "Being connected via the cellular net wherever
you are, an iPhone is a pretty good solution for that, and it fits in
your pocket."

Ezra Gottheil, an analyst at Technology Business Research Inc., agreed
at the time, and today said that AdMob's numbers reinforced that view.
"For sure, it's yet another piece of evidence to support the idea of
the Web in your pocket -- something that doesn't have to be in a
carrying case, boots fast or is always on. That's a very handy thing
to have."

The browser, after all, Gottheil continued, "is not just something
that's inside your computer, it's the reason why you have a computer.
So if you can run it on something else that's more convenient, you
will."

AdMob also noted that total iPhone requests -- over both mobile
networks and Wi-Fi -- to its partners jumped by 52% in November
compared to the month before. The iPhone accounted for 6.3% of all
requests during the month, leading any other individual handset by a
wide margin.

http://www.admob.com/marketing/pdf/m...ics_nov_08.pdf

iPhone 3Gold <vic.healey@gmail.com> wrote in news:1d8b5740-a880-4398-a78d-
e2e6c734a000@e18g2000yqo.googlegroups.com:

> iPhone users lean heavily on Wi-Fi for Web access

Let's hope the stupid asses get it right for a change and make the
transition to Wimax-Wifi smooth with seamless handoffs:

Any iPhone user that really mainly uses WiFi for web access,
(and we have zero proof of such here) could use an iPod Touch instead.

On Thu, 18 Dec 2008 21:10:14 -0800 (PST), iPhone 3Gold
<vic.healey@gmail.com> wrote:

>iPhone users lean heavily on Wi-Fi for Web access
>Bolsters the idea of the iPhone as a netbook substitute, says analyst
>By Gregg Keizer
>
>
>December 18, 2008 (Computerworld)
>
>More than 40% of all U.S. traffic last month between Apple Inc.'s
>iPhone and the world's largest mobile ad network took place over Wi-Fi
>connections, not over AT&T's cellular data network, AdMob Inc. said
>today.
>
>During November, 42% of the iPhone connections to AdMob's 6,000
>advertising partners were over Wi-Fi, said the company in its most
>recent metrics report.
>

And on what basis does AdMob assume that visitiers to their web site
can be exprapolated to all iPhone users? And what what basis do they
assume that WiFi visitors, only visit via WiFi ??

Seems like they'
re adding 2 and 2 and getting 8.



>IPhone users' heavy reliance on wireless is part of a growing trend,
>according to the report. "In the U.S., 8% of total requests in
>November were on Wi-Fi networks, up from 3% in August. [The] 42% of
>iPhone requests made on Wi-Fi networks [is] notably higher than most
>other Wi-Fi capable phones, which average between 10-20%."

Last time I looked, 3G is wireless also.


>
>The iPhone, in fact, accounted for 51% of all wireless requests to
>AdMob's advertisers, while Apple's iPod Touch -- a music player with
>all the functionality of the iPhone except for its cell phone -- was
>responsible for 28% of all wireless requests.
>
>Because the iPod Touch lacks a connection to a mobile carrier's data
>network, all of its Web traffic is conducted over Wi-Fi.
>
>"IPhone Wi-Fi usage is generally higher on iPhone specific sites and
>applications than on normal mobile Web sites," added AdMob's report.
>
>The iPhone's reliance on wireless backs up the thinking of analysts
>who see the device as Apple's de facto "netbook," the term given to
>the small, lightweight and low-priced notebooks that have been selling
>well because of the recession.
>
>During an October conference call with Wall Street analysts, Apple CEO
>Steve Jobs essentially dubbed the iPhone, and its iPod Touch sibling,
>the company's current netbook. "One of our entrants into that
>category, if you will, is the iPhone for browsing the Internet and
>doing e-mail and all the other things that a netbook lets you do,"
>Jobs said at the time. "Being connected via the cellular net wherever
>you are, an iPhone is a pretty good solution for that, and it fits in
>your pocket."
>
>Ezra Gottheil, an analyst at Technology Business Research Inc., agreed
>at the time, and today said that AdMob's numbers reinforced that view.
>"For sure, it's yet another piece of evidence to support the idea of
>the Web in your pocket -- something that doesn't have to be in a
>carrying case, boots fast or is always on. That's a very handy thing
>to have."
>
>The browser, after all, Gottheil continued, "is not just something
>that's inside your computer, it's the reason why you have a computer.
>So if you can run it on something else that's more convenient, you
>will."
>
>AdMob also noted that total iPhone requests -- over both mobile
>networks and Wi-Fi -- to its partners jumped by 52% in November
>compared to the month before. The iPhone accounted for 6.3% of all
>requests during the month, leading any other individual handset by a
>wide margin.
>
>http://www.admob.com/marketing/pdf/m...ics_nov_08.pdf

Ron wrote:
> Any iPhone user that really mainly uses WiFi for web access,
> (and we have zero proof of such here) could use an iPod Touch instead.

Exactly.

--
Adrian C

On 19 Dec 2008 21:03:46 GMT, Father Guido Sarducci <don@novello.com>
wrote:

>In message news:6r1pfaFf9pjcU2@mid.individual.net, Adrian C
><email@here.invalid> said:
>
>> Ron wrote:
>>> Any iPhone user that really mainly uses WiFi for web access,
>>> (and we have zero proof of such here) could use an iPod Touch instead.
>>
>> Exactly.
>
>
>When did the Touch become a phone?


Depends Which of its many functions the user mainly uses.

In article <6r1pfaFf9pjcU2@mid.individual.net>, Adrian C
<email@here.invalid> wrote:

> > Any iPhone user that really mainly uses WiFi for web access,
> > (and we have zero proof of such here) could use an iPod Touch instead.
>
> Exactly.

unless you wanted to make or receive a phone call and not carry two
devices. or although you used wifi a lot, you still needed 3g/edge
data on occasion when not near a wifi hotspot. or you wanted the gps
or camera that's in the iphone but not in the ipod touch.