Whan does merger happen

Chris Russell wrote:
> Just so you know, the SBC name was not part of Ameritech Wireless
when
> Cingular was formed (actually their second choice for a name-another
one was
> named quickly at the merger announcement, but it was awful and wasn't

> used-we laughed about it at the Eastpointe, MI Cingular store at that
time
> when I stopped in).

Let me take a guess at the first choice: Alloy Wireless.

After the announcement of the joint venture, while SBC & BellSouth were
still in the process of formally establishing Cingular, the Cellular &
PCS licenses to be held in common were transferred according to the FCC
to a holding company called Alloy LLC. Later, the licenses were
subsequently transferred to Cingular entities.

Andrew
--
Andrew Shepherd
[email protected]
[email protected]
http://www.wirelesswavelength.com/

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In article <[email protected]>,
"Andrew J Shepherd" <[email protected]> wrote:

> Chris Russell wrote:
> > Just so you know, the SBC name was not part of Ameritech Wireless
> when
> > Cingular was formed (actually their second choice for a name-another
> one was
> > named quickly at the merger announcement, but it was awful and wasn't
>
> > used-we laughed about it at the Eastpointe, MI Cingular store at that
> time
> > when I stopped in).
>
> Let me take a guess at the first choice: Alloy Wireless.
>
> After the announcement of the joint venture, while SBC & BellSouth were
> still in the process of formally establishing Cingular, the Cellular &
> PCS licenses to be held in common were transferred according to the FCC
> to a holding company called Alloy LLC. Later, the licenses were
> subsequently transferred to Cingular entities.

Not necessarily. In corporate buy/sell/merger transactions, you'll
often see entities formed with placeholder names that are never
intended to be the permanent operating names. So though it's of
course possible, it's not for certain that the name "Alloy" was
intended for anything other than use as the name of a short-term
entity used while Cingular was being formed.

- geoff