Here is a press release I got from Cingular. After reading this I wanted
one right away.
CINGULAR WIRELESS, SBC COMMUNICATIONS, AND BELLSOUTH INTRODUCE UNIQUE
DEVICE FOR ROUTING INCOMING WIRELESS CALLS TO WIRELINE NUMBERS
FASTFORWARD FURTHERS WIRELESS-WIRELINE INTEGRATION BETWEEN CINGULAR AND
SBC COMPANIES, BELLSOUTH
FastForward Cradle Allows Cingular Customers to Rollover Even More
Minutes
ATLANTA, Sept. 9, 2003 –Cingular Wireless and its parent companies SBC
Communications Inc. (NYSE: SBC) and BellSouth (NYSE: BLS) today
introduced
FastForward™ – one of the wireless industry’s first devices to marry the
convenience of wireless service with the value of a wireline phone. The
patented FastForward device – which works exclusively with Cingular
Wireless service – will be available beginning Oct. 1.
This unique device – designed as a cradle to hold a wireless phone –
simply plugs into an electrical outlet. When the Cingular Wireless phone
is “cradled,” calls to the wireless phone are forwarded to a designated
landline phone, while the wireless phone’s battery is automatically
re-charged. Cingular customers with a FastForward device can get
unlimited
incoming wireless calls (minutes) forwarded to their landline phone in
the
local calling area – without the minutes counting against their monthly
wireless calling plan for just $2.99 per month plus the cost of the
device. The service is free to SBC residential local phone company
customers who receive a single bill for Cingular wireless and landline
services, and BellSouth customers who sign up for a combined bill and
two
other features.
For Cingular Wireless and its parent companies, SBC Communications Inc.
and BellSouth, the introduction of the FastForward device is part of a
larger initiative to create a new category of products that simplify the
calling process and change how people communicate. By integrating
wireless and wireline services and networks, the companies are
delivering
unique and differentiating offerings that will help SBC companies and
BellSouth acquire and retain customers, while at the same time helping
Cingular grow its subscriber base.
“In a sea of complex communications options, simplicity is refreshing,”
said Marc Lefar, chief marketing officer, Cingular Wireless.
“FastForward
simplifies our customers’ lives by giving them greater control over
their
communications – wireless or wireline, at home or on the go.”
Here’s how FastForward works:
Simply add the landline number to the wireless phone’s address book and
insert your wireless phone into the FastForward cradle. An indicator
light illuminates on the cradle, showing the forwarding service is
active.
Now, calls that would have gone to your wireless phone will ring the
designated landline telephone. To deactivate, just press the CANCEL
button
on the front of the device and remove the wireless phone from the
cradle.
FastForward will be available throughout Cingular’s coverage area
beginning Oct. 1, and in Puerto Rico later this year.
“FastForward is yet another example of how Cingular provides
cost-effective, creative solutions for its customers. Along with
Rollover™, this will set Cingular apart from the pack of ‘me-too’
wireless
carriers by providing a service that our research indicates customers
want,” continued Lefar.
“Through our initiative with Cingular we’re creating truly
differentiated
products that will fundamentally change how our customers access and use
communications services,” said Ray Wilkins, president, SBC marketing and
sales. “Integrating wireless with core telephone services will
differentiate us from competitors and help us gain and retain
customers.”
"The integration of wireless and wireline has always been important to
BellSouth and its customers. With virtually all of our wireline
customers
capable of being served by Cingular, this announcement is significant,"
said Dick Anderson, president customer markets, BellSouth.
The new FastForward device can be purchased as a stand-alone item at all
Cingular Wireless retail locations for just $39.99. SBC residential
customers purchasing new Cingular Wireless service can call their
consumer
service centers* and also purchase the device for the same amount plus
tax, shipping and handling. (Compatible wireless phones must be
purchased
separately. Customers also need to add unlimited call forwarding to
their
Cingular Wireless service calling plan for a charge of up to $2.99 a
month
to not have minutes count against their wireless calling plan. The
service
is free to SBC and BellSouth with certain packages.)
SBC Communications Inc. and BellSouth each already have introduced
service
bundles that provide conveniences such as one-stop shopping, a single
bill
and discounts for both wireless and wireline services. FastForward is
just
one more benefit to being a customer of both Cingular Wireless and an
SBC
or BellSouth local phone company.
Initially, the FastForward device will be compatible with select Nokia
and
Motorola wireless phone models. Additional FastForward-compatible
wireless phones, including Sony Ericsson and Siemens, should be
available
as early as Nov. 1.
More Wireless – Wireline Integration
FastForward is one in a series of exclusive products and services
recently
announced from Cingular Wireless and its parents designed to simplify
the
calling process for wireless customers. For example, in June, Cingular
Wireless, SBC Communications Inc. and BellSouth announced
MinuteShareSM,
a new service enabling SBC or BellSouth residential customers to share a
single bucket of wireline long distance (in states where SBC Long
Distance
is authorized to sell service) and wireless local and long distance
minutes. MinuteShare is available in select SBC markets now and is
expected to launch more broadly this autumn.
The companies also will implement a single voice mailbox for both
wireline
and wireless phones, giving customers greater convenience and
simplicity.
These strategic initiatives are aimed at creating a world of truly
integrated telecommunications services. For more information about
FastForward, please visit
www.cingular.com or call 866-CINGULAR.
*The FastForward device is available through SBC customer service
centers
only to SBC residential (not business) customers who become new Cingular
customers. SBC residential customers who are existing Cingular
customers
will be referred to Cingular Wireless to purchase the FastForward
device.
Combined billing for existing Cingular customers will not be available
in
Connecticut until approximately Dec. 3, 2003.
About Cingular Wireless
Cingular Wireless, a joint venture between SBC Communications (NYSE -
SBC)
and BellSouth (NYSE - BLS), serves more than 23 million voice and data
customers across the United States. A leader in mobile voice and data
communications, Cingular is the only U.S. wireless carrier to offer
Rollover™, the wireless plan that lets customers keep their unused
monthly
minutes. Cingular has launched the world's first commercial deployment
of
wireless services using Enhanced Data for Global Evolution (
EDGE)
technology. Cingular provides cellular/PCS service in 43 of the top 50
markets nationwide, and provides corporate e-mail and other advanced
data
services through its
GPRS,
EDGE and Mobitex packet data networks.
Details
of the company are available at
www.cingular.com.
About SBC Communications
SBC Communications Inc. (
www.sbc.com) is one of the world's leading
data,
voice and Internet services providers. Through its world-class networks,
SBC companies provide a full range of voice, data, networking and
e-business services, as well as directory advertising and publishing. A
Fortune 30 company, SBC is America's leading provider of high-speed DSL
Internet Access services and one of the nation's leading Internet
Service
Providers. SBC companies currently serve 56 million access lines
nationwide. In addition, SBC companies own 60 percent of America's
second-largest wireless company, Cingular Wireless, which serves more
than
23 million wireless customers over its nationwide voice and data
networks.
Cingular was the first company in the United States to commercially
launch
EDGE technology. Internationally, SBC companies have telecommunications
investments in 22 countries.
About BellSouth Corporation
BellSouth Corporation is a Fortune 100 communications services company
headquartered in Atlanta, Georgia. BellSouth serves more than 45 million
local, long distance, Internet and wireless customers in the United
States
and 14 other countries.
Consistently recognized for customer satisfaction, BellSouth provides a
full array of broadband data solutions to large, medium and small
businesses. In the residential market, BellSouth offers DSL high-speed
Internet access, advanced voice features and other services. BellSouth
also offers long distance service throughout its markets, serving both
business and residential customers. The company’s BellSouth AnswersSM
package combines local and long distance service with an array of
calling
features; wireless data, voice and e-mail services; and high-speed DSL
or
dial-up Internet service. BellSouth also provides online and directory
advertising services through BellSouth® RealPages.comSM and The Real
Yellow Pages®.
BellSouth owns 40 percent of Cingular Wireless, the nation's second
largest wireless company, which provides innovative data and voice
services.
--
Frederick
Freelance Foto Service
[posted via phonescoop.com]