"Sprint Sells Service To AT&T Mobile"

"John Phillips" <[email protected]> wrote in message
news:[email protected]...
>
>
> On Mon, 17 Jan 2005, at 17:45:30 [GMT GMT] (04:45:30 Tuesday, 18 January
> 2005 where I live) "John Navas" wrote:
>
> > Starting in the first half of 2005, AT&T will begin marketing
> > Sprint's service after it wins back rights to its name, owned by
> > Cingular after the merger.
>
> Why would Cingular allow that to happen?
>

When AT&T originally spun of ATTWS, they had a proviso in the agreement that
ATTWS had to stop using the AT&T trademarks and logos in the event they
merged.

Cingular did not, and could not, buy AT&T's logo. I believe that they get
to use if for 6 months after the merger date, as they wean ATTWS customers
to their network, after which it reverts back to AT&T.

---

› See More: "Sprint Sells Service To AT&T Mobile"

This response does not explain why Sprint is selling service to ATT Mobile?
WASSUP with that?


"Jeremy" <[email protected]> wrote in message
news:[email protected]...
>
> "John Phillips" <[email protected]> wrote in message
> news:[email protected]...
>>
>>
>> On Mon, 17 Jan 2005, at 17:45:30 [GMT GMT] (04:45:30 Tuesday, 18 January
>> 2005 where I live) "John Navas" wrote:
>>
>> > Starting in the first half of 2005, AT&T will begin marketing
>> > Sprint's service after it wins back rights to its name, owned by
>> > Cingular after the merger.
>>
>> Why would Cingular allow that to happen?
>>
>
> When AT&T originally spun of ATTWS, they had a proviso in the agreement
> that
> ATTWS had to stop using the AT&T trademarks and logos in the event they
> merged.
>
> Cingular did not, and could not, buy AT&T's logo. I believe that they get
> to use if for 6 months after the merger date, as they wean ATTWS customers
> to their network, after which it reverts back to AT&T.
>
>

Mij Adyaw wrote:
> This response does not explain why Sprint is selling service to ATT Mobile?
> WASSUP with that?


So you're asking why Cingular would allow AT&T to partner with Sprint?

Well uhm, the same answer applies. What basis would they have for NOT
allowing it? It's solely AT&T's decision who they partner with, and
they are not bound to resell through Cingular.

--
E-mail fudged to thwart spammers.
Transpose the c's and a's in my e-mail address to reply.

The wireless business is profitable. ATT has a respected brand name. ATT
can resell Sprint service under the ATT brand and make a lot of money
with out building one single tower. Beautiful! Note the ATT entity that
does this is NOT the former ATT Wireless which was purchased by
Cingular.

From:Mij Adyaw
[email protected]

> This response does not explain why Sprint is selling service to ATT
> Mobile? WASSUP with that?
>
>
> "Jeremy" <[email protected]> wrote in message
> news:[email protected]...
>>
>> "John Phillips" <[email protected]> wrote in message
>> news:[email protected]...
>>>
>>>
>>> On Mon, 17 Jan 2005, at 17:45:30 [GMT GMT] (04:45:30 Tuesday, 18
>>> January 2005 where I live) "John Navas" wrote:
>>>
>>>> Starting in the first half of 2005, AT&T will begin marketing
>>>> Sprint's service after it wins back rights to its name, owned by
>>>> Cingular after the merger.
>>>
>>> Why would Cingular allow that to happen?
>>>
>>
>> When AT&T originally spun of ATTWS, they had a proviso in the
>> agreement that
>> ATTWS had to stop using the AT&T trademarks and logos in the event
>> they merged.
>>
>> Cingular did not, and could not, buy AT&T's logo. I believe that
>> they get to use if for 6 months after the merger date, as they wean
>> ATTWS customers to their network, after which it reverts back to
>> AT&T.

"Mij Adyaw" <[email protected]> wrote in message
news:cuaId.12774$nt.7630@fed1read06...

> This response does not explain why Sprint is selling service to ATT
Mobile?
> WASSUP with that?
>


Simple. AT&T wants to resume offering wireless service to their business
customers, to remain a "full service" communications company.

They decided to buy network services from Sprint, rather than build their
own network (assuming that they could even purchase licenses in enough
cities). Sprint has excess capacity, and AT&T has potential new users, so
it was a good deal for both.

And AT&T does not have to worry about maintaining dual TDMA / GSM network.
They shed that problem when they originally spun off ATTWS. Now it is
Cingular's problem.

AT&T starts our fresh, with a working network already in place. They
probably already have phones waiting in warehouses to be sent to their new
customers. And they already have billing equipment and customer service
personnel, so all they have to do is switch everything on, and they'll be a
national wireless carrier instantly.

That is how MCI and Sprint originally started--they had limited network
facilities initially, and they bought service from AT&T to connect their
customers with places that they could not connect with themselves. The FCC
ordered AT&T to let them resell. In time, they built their own networks out
fully.

Maybe AT&T is playing the same game now, with wireless??

"Isaiah Beard" <[email protected]> wrote in message
news:[email protected]...
> Mij Adyaw wrote:
> > This response does not explain why Sprint is selling service to ATT
Mobile?
> > WASSUP with that?
>
>
> So you're asking why Cingular would allow AT&T to partner with Sprint?
>
> Well uhm, the same answer applies. What basis would they have for NOT
> allowing it? It's solely AT&T's decision who they partner with, and
> they are not bound to resell through Cingular.
>


He may be confused about the spin-off.

AT&T (the long distance company) started the AT&T Wireless company, and then
sold it. As part of the deal, the new owners were allowed to continue using
the AT&T name, trademarks and logos. But it was a completely separate
company from AT&T.

When this new company sold out ("merged") with Cingular, it had absolutely
nothing to do with the AT&T (Long Distance) company. Cingular may use the
name and trademarks for only 6 months, while they complete the transition,
then they revert back to their original owner: AT&T.

So, when the (original) AT&T reenters the wireless market, they will again
use their own name--something they were not able to do previously, because
they were licensing their name to ATTWS.

Are you confused yet?

"Jeremy" <[email protected]> wrote in message
news:[email protected]...
>
> "Isaiah Beard" <[email protected]> wrote in message
> news:[email protected]...
> > Mij Adyaw wrote:
> > > This response does not explain why Sprint is selling service to ATT
> Mobile?
> > > WASSUP with that?
> >
> >
> > So you're asking why Cingular would allow AT&T to partner with Sprint?
> >
> > Well uhm, the same answer applies. What basis would they have for NOT
> > allowing it? It's solely AT&T's decision who they partner with, and
> > they are not bound to resell through Cingular.
> >
>
>
> He may be confused about the spin-off.
>
> AT&T (the long distance company) started the AT&T Wireless company, and
then
> sold it. As part of the deal, the new owners were allowed to continue
using
> the AT&T name, trademarks and logos. But it was a completely separate
> company from AT&T.
>
> When this new company sold out ("merged") with Cingular, it had absolutely
> nothing to do with the AT&T (Long Distance) company. Cingular may use the
> name and trademarks for only 6 months, while they complete the transition,
> then they revert back to their original owner: AT&T.
>
> So, when the (original) AT&T reenters the wireless market, they will again
> use their own name--something they were not able to do previously, because
> they were licensing their name to ATTWS.
>
> Are you confused yet?

And they will re-enter the market as AT&T Mobile Systems and not as AT&T
Wireless.

--
SS

"Jiu JitSuperfly" <[email protected]> wrote in
>
> And they will re-enter the market as AT&T Mobile Systems and not as AT&T
> Wireless.
>

Have they officially announced the name?

It makes sense to put a bit of distance between themselves and AT&T
Wireless.

Profit. Sprint also wholesales service to Virgin Mobile, Qwest, and others.

p.s. Please don't switch posting styles (top vs bottom) in mid-thread -- it's
confusing, and considered a bit rude. Thanks.


In <cuaId.12774$nt.7630@fed1read06> on Fri, 21 Jan 2005 08:55:36 -0800, "Mij
Adyaw" <[email protected]> wrote:

>This response does not explain why Sprint is selling service to ATT Mobile?
>WASSUP with that?
>
>"Jeremy" <[email protected]> wrote in message
>news:[email protected]...
>>
>> "John Phillips" <[email protected]> wrote in message
>> news:[email protected]...
>>>
>>>
>>> On Mon, 17 Jan 2005, at 17:45:30 [GMT GMT] (04:45:30 Tuesday, 18 January
>>> 2005 where I live) "John Navas" wrote:
>>>
>>> > Starting in the first half of 2005, AT&T will begin marketing
>>> > Sprint's service after it wins back rights to its name, owned by
>>> > Cingular after the merger.
>>>
>>> Why would Cingular allow that to happen?
>>
>> When AT&T originally spun of ATTWS, they had a proviso in the agreement
>> that
>> ATTWS had to stop using the AT&T trademarks and logos in the event they
>> merged.
>>
>> Cingular did not, and could not, buy AT&T's logo. I believe that they get
>> to use if for 6 months after the merger date, as they wean ATTWS customers
>> to their network, after which it reverts back to AT&T.

--
Best regards, HELP FOR CINGULAR GSM & SONY ERICSSON PHONES:
John Navas <http://navasgrp.home.att.net/#Cingular>