Subscribers, Market Share, Additions, and Churn-Updated with 2Q T-Mobile results

"[ a m z ]" <[email protected]> wrote in article
<%[email protected]>:

> I only see a link to the churn rate stats. Where is the link to a relevant
> JD Power analysis? If someone wants to chart churn rate vs. CS ratings
> across comparable wireless companies AND control for variables, I'd love to
> see it.

I think that it is a big mistake to try to attribute
the relative churn rates to any one reason. The
carriers obviously do not report the reasons for
churn.

However there was a study that looked at
why customers change carriers (not for
any particular carrier). I caution that even
this study may be flawed because some of
the reasons people give for leaving may actually
be due to another reason, i.e. it is very likely
that people are attributing coverage issues
incorrectly to handset problems:

Handset Problems 31%
Cost of service (no replacement service) 28%
Coverage 17%
Competitors Rates & Plans 9%
Other 8%
Service 7%




[posted via phonescoop.com]

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› See More: Subscribers, Market Share, Additions, and Churn-Updated with 2Q T-Mobile results

"[ a m z ]" <[email protected]> wrote in article
<%[email protected]>:

> I only see a link to the churn rate stats. Where is the link to a relevant
> JD Power analysis? If someone wants to chart churn rate vs. CS ratings
> across comparable wireless companies AND control for variables, I'd love to
> see it.

I think that it is a big mistake to try to attribute
the relative churn rates to any one reason. The
carriers obviously do not report the reasons for
churn.

However there was a study that looked at
why customers change carriers (not for
any particular carrier). I caution that even
this study may be flawed because some of
the reasons people give for leaving may actually
be due to another reason, i.e. it is very likely
that people are attributing coverage issues
incorrectly to handset problems:

Handset Problems 31%
Cost of service (no replacement service) 28%
Coverage 17%
Competitors Rates & Plans 9%
Other 8%
Service 7%




[posted via phonescoop.com]

"Cell Academician" <[email protected]> wrote:
> "[ a m z ]" <[email protected]> wrote in article
>
> > I only see a link to the churn rate stats. Where is the link to a
relevant
> > JD Power analysis? If someone wants to chart churn rate vs. CS ratings
> > across comparable wireless companies AND control for variables, I'd love
to
> > see it.
>
> I think that it is a big mistake to try to attribute
> the relative churn rates to any one reason. The
> carriers obviously do not report the reasons for
> churn.

I was simply looking to see if anyone had somehow plotted CS ratings vs.
churn rate. I wouldn't expect the carriers to disclose why they lose
customers.


> However there was a study that looked at
> why customers change carriers (not for
> any particular carrier). I caution that even
> this study may be flawed because some of
> the reasons people give for leaving may actually
> be due to another reason, i.e. it is very likely
> that people are attributing coverage issues
> incorrectly to handset problems:
>
> Handset Problems 31%
> Cost of service (no replacement service) 28%
> Coverage 17%
> Competitors Rates & Plans 9%
> Other 8%
> Service 7%

That last entry is interesting in contrast to Phillipe's post. I also
believe that people leave for MULTIPLE reasons. No one reason is enough.
My guess is that the reason they cite as leaving is only the "straw that
broke the camel's back," not whole picture. Maybe that last reason would
not have been enough on its own, but as part of a series of episodes...

"Cell Academician" <[email protected]> wrote:
> "[ a m z ]" <[email protected]> wrote in article
>
> > I only see a link to the churn rate stats. Where is the link to a
relevant
> > JD Power analysis? If someone wants to chart churn rate vs. CS ratings
> > across comparable wireless companies AND control for variables, I'd love
to
> > see it.
>
> I think that it is a big mistake to try to attribute
> the relative churn rates to any one reason. The
> carriers obviously do not report the reasons for
> churn.

I was simply looking to see if anyone had somehow plotted CS ratings vs.
churn rate. I wouldn't expect the carriers to disclose why they lose
customers.


> However there was a study that looked at
> why customers change carriers (not for
> any particular carrier). I caution that even
> this study may be flawed because some of
> the reasons people give for leaving may actually
> be due to another reason, i.e. it is very likely
> that people are attributing coverage issues
> incorrectly to handset problems:
>
> Handset Problems 31%
> Cost of service (no replacement service) 28%
> Coverage 17%
> Competitors Rates & Plans 9%
> Other 8%
> Service 7%

That last entry is interesting in contrast to Phillipe's post. I also
believe that people leave for MULTIPLE reasons. No one reason is enough.
My guess is that the reason they cite as leaving is only the "straw that
broke the camel's back," not whole picture. Maybe that last reason would
not have been enough on its own, but as part of a series of episodes...

In article <%[email protected]>,
"[ a m z ]" <[email protected]> wrote:

> I only see a link to the churn rate stats. Where is the link to a relevant
> JD Power analysis? If someone wants to chart churn rate vs. CS ratings
> across comparable wireless companies AND control for variables, I'd love to
> see it.

http://www.jdpower.com/news/releases...asp?ID=2003074

In article <%[email protected]>,
"[ a m z ]" <[email protected]> wrote:

> I only see a link to the churn rate stats. Where is the link to a relevant
> JD Power analysis? If someone wants to chart churn rate vs. CS ratings
> across comparable wireless companies AND control for variables, I'd love to
> see it.

http://www.jdpower.com/news/releases...asp?ID=2003074