Nokia Warns On Battery Overheating Risks
Some 46 million batteries used in Nokia's phones could overheat, the
cell phone company warned.
By Reuters
InformationWeek
August 14, 2007 10:32 AM
http://www.informationweek.com/news/...leID=201800064
HELSINKI, Aug. 14 -- Nokia said 46 million batteries used in its
phones could overheat and it would replace them free to consumers
while negotiating with battery maker Matsu****a over who would bear
the costs. "Nokia has identified that in very rare cases the Nokia-
branded BL-5C batteries...could potentially experience overheating
initiated by a short circuit while charging, causing the battery to
dislodge," it said in a statement on Tuesday.
The world's top cell phone maker said about 100 such incidents had
been reported globally but no serious injuries or property damage had
been reported.
It said it was working closely with Matsu****a Electric Industrial Co.
Ltd., who made the batteries in question between December 2005 and
November 2006, to investigate the problem.
Nokia said replacing millions of batteries would have some financial
impact, but Matsu****a would pay part of the costs.
Analyst Richard Windsor of Nomura estimated the cost to Nokia at a
maximum of 100 million euros ($137 million).
"Historically, when there's been a problem of this nature the supplier
has had to pay," he said.
Research firm Gartner said one such battery would cost around $4.
Shares in Nokia were 0.9 percent lower at 22.42 euros by 1046 GMT,
helping nudge the DJ European technology index down 0.5 percent.
Jyske Bank downgraded its rating on Nokia shares to "reduce" from
"buy", saying every third Nokia user would now have to check their
phone's batteries.
"I think this will hurt Nokia's brand a lot and that's the most
precious asset Nokia has," Jyske analyst Soren Linde Nielsen said.
Nokia's brand is valued at $33.7 billion, according to Interbrand,
making it the world's fifth most valued brand after Coca-Cola,
Microsoft, IBM and GE.
The "BL-5C" is Nokia's most widely used battery, powering among others
low-end 1100 series phones and multimedia handsets N70 and N91.
Several suppliers have made a total of more than 300 million of them
for Nokia.
SPLITTING THE COSTS
Nokia said it had issued a product advisory to consumers based on
preliminary findings of an ongoing investigation.
"By reacting swiftly and responsibly, and by being fully transparent,
we believe that consumers will continue to view Nokia as a responsible
and trustworthy brand," Robert Andersson, head of customer and market
operations at Nokia told Reuters.
Matsu****a said there had been a rare problem in the manufacturing
process rather than in the design of the batteries. It said the effect
on its earnings was uncertain.
"We are still in discussion with Nokia about how to divide the
replacement cost," said Matsu****a spokesman Akira Kadota.
Marianne Holmlund, spokeswoman for Nokia, said in similar cases in the
car industry less than half of consumers eligible for replacement had
used the option. In 2003, a Belgian consumer organisation said some
Nokia batteries had a short circuit risk, but the Finnish firm denied
those claims and said media reports of exploding phone batteries were
all related to counterfeits.
Last year, Sony was hit by hefty costs to recall 9.6 million laptop PC
batteries which could catch fire from overheating. (Additional
reporting by Mayumi Negishi in Tokyo and Georgina Prodhan in
Frankfurt)
By: Tarmo Virki
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