Why are the RL phones so expensive?

In article <[email protected]>,
Mike <[email protected]> wrote:

> mjohns2 wrote:
>
> > It really doesn't make any sense. If more people bought the RL phones that
> > would plan upgrades for some, which means more money for SprintPCS. If the
> > would off the phones for $200 to their excisting customer base with a 2 year
> > contract they basically stop people from leaving with the WLNP. I don't see
> > the business sense in keeping the price at $300 for excisting customer out
> > of their contract???
> >
> Not to mention getting your customer hooked on RL, which doesn't port
> at all.
> -mike


Standard marketing science says its always easier to lower the price
later. You want to maximize income from folks that "Gotta have it at any
price" first. Just wait, prices will come down as sales slow.

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› See More: Why are the RL phones so expensive?

Chris McFarland wrote:

> In article <[email protected]>,
> Mike <[email protected]> wrote:
>
>
>>mjohns2 wrote:
>>
>>
>>>It really doesn't make any sense. If more people bought the RL phones that
>>>would plan upgrades for some, which means more money for SprintPCS. If the
>>>would off the phones for $200 to their excisting customer base with a 2 year
>>>contract they basically stop people from leaving with the WLNP. I don't see
>>>the business sense in keeping the price at $300 for excisting customer out
>>>of their contract???
>>>
>>
>> Not to mention getting your customer hooked on RL, which doesn't port
>>at all.
>>-mike
>
>
>
> Standard marketing science says its always easier to lower the price
> later. You want to maximize income from folks that "Gotta have it at any
> price" first. Just wait, prices will come down as sales slow.

No kidding. I got beat up on my Treo 300 back in September 2002. If this
is anything like that was, there should be a promo in about a week.
-mike

In article <[email protected]>,
Mike <[email protected]> wrote:

> > Standard marketing science says its always easier to lower the price
> > later. You want to maximize income from folks that "Gotta have it at any
> > price" first. Just wait, prices will come down as sales slow.
>
> No kidding. I got beat up on my Treo 300 back in September 2002. If this
> is anything like that was, there should be a promo in about a week.


New "toys" always command a premium at first from "Early Adopters".

3 years ago a Chrysler PT Cruiser was $2000 over sticker. Now they're
$3000 under sticker.

I'm not sure about that... From what I hear Vision cost $15 a month, I got
it when it first came out at $10 a month

--

http://www.youmatch.net/



"Chris McFarland" <[email protected]> wrote in message
news:[email protected]...
> In article <[email protected]>,
> Mike <[email protected]> wrote:
>
> > mjohns2 wrote:
> >
> > > It really doesn't make any sense. If more people bought the RL phones
that
> > > would plan upgrades for some, which means more money for SprintPCS. If
the
> > > would off the phones for $200 to their excisting customer base with a
2 year
> > > contract they basically stop people from leaving with the WLNP. I
don't see
> > > the business sense in keeping the price at $300 for excisting customer
out
> > > of their contract???
> > >
> > Not to mention getting your customer hooked on RL, which doesn't port
> > at all.
> > -mike
>
>
> Standard marketing science says its always easier to lower the price
> later. You want to maximize income from folks that "Gotta have it at any
> price" first. Just wait, prices will come down as sales slow.

In article <[email protected]>,
"mjohns2" <[email protected]> wrote:

> I'm not sure about that... From what I hear Vision cost $15 a month, I got
> it when it first came out at $10 a month

Vision is not a product, hotly in demand at first. Vision is a service
that when it came out nobody wanted because npobopdy knew what it was/is.

Simple marketing science says yopu discount/give free such services to
get it up to a critical mass.