Have you noticed that the pictures of people that cell phone companies
use in their advertizing materials and on their websites are
overwhelmingly female?
At this moment, there are six females (seven, if you count a cartoon
female) on the SPCS homepage. On Verizon Wireless's homepage, there
are 3 males and 5 females. On T-Mobil's, there are 3 females and a
male, and the website is pink.
> At this moment, there are six females (seven, if you count a cartoon
> female) on the SPCS homepage. On Verizon Wireless's homepage, there
> are 3 males and 5 females. On T-Mobil's, there are 3 females and a
> male, and the website is pink.
>
> Any thoughts?
Yes. In the US, the demographic with the most money is (I believe) 25-54
year old women.
They're marketing to the deepest pockets.
--
JustThe.net - Steve Sobol / sjsobol@JustThe.net / PGP: 0xE3AE35ED
Coming to you from Southern California's High Desert, where the
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"Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"
Steve Sobol <sjsobol@JustThe.net> wrote:
>Johnny Kapikki wrote:
>> At this moment, there are six females (seven, if you count a cartoon
>> female) on the SPCS homepage. On Verizon Wireless's homepage, there
>> are 3 males and 5 females. On T-Mobil's, there are 3 females and a
>> male, and the website is pink.
>>
>> Any thoughts?
>
>Yes. In the US, the demographic with the most money is (I believe) 25-54
>year old women.
>They're marketing to the deepest pockets.
Not to mention the obvious fact that young, female cutie-pies are
quite successful marketing tools for certain male demographics as
well. Last year, the IRL race at Texas Motor Speedway was fortunate
to get a spot during the local news sports segment. This year, with
"Danica-Mania" running rampant, Danica Patrick has been in the lead
segment of most local news broadcasts at least once, etc. Certainly,
she'll be selling mobile phones sooner or later, if she isn't
already...
In news:kjcma1d48rg8sam1f0suraqas6blpqkflp@4ax.com,
Johnny Kapikki <runriot-def0@usa.net> typed:
| Have you noticed that the pictures of people that cell phone companies
| use in their advertizing materials and on their websites are
| overwhelmingly female?
|
| At this moment, there are six females (seven, if you count a cartoon
| female) on the SPCS homepage. On Verizon Wireless's homepage, there
| are 3 males and 5 females. On T-Mobil's, there are 3 females and a
| male, and the website is pink.
|
| Any thoughts?
Nothing magic about it - virutally all consumer advertising is aimed at the
same target market....13 year old girls....
If teen age girls didn't use cell phones constantly and rack up huge minute
counts, most carriers would go out of business......
As viewed from alt.cellular.verizon, Joseph Huber wrote:
>Steve Sobol wrote:
>>Johnny Kapikki wrote:
>>>At this moment, there are six females (seven, if you count
>>>a cartoon female) on the SPCS homepage. On Verizon Wireless's
>>>homepage, there are 3 males and 5 females. On T-Mobil's, there
>>>are 3 females and a male, and the website is pink.
>>>
>>> Any thoughts?
>>Yes. In the US, the demographic with the most money is (I believe)
>>25-54 year old women. They're marketing to the deepest pockets.
>Not to mention the obvious fact that young, female cutie-pies are
>quite successful marketing tools for certain male demographics as
>well.
Anyone want a "six dollar" burger from Carl's Jr.?
> Anyone want a "six dollar" burger from Carl's Jr.?
I just had a Western Six Dollar burger today. The Six Dollar burgers are
made with Angus beef and are quite yummy. You do realize that the burgers
themselves don't cost six bucks, right?
(The combos do cost around six bucks, though.)
--
JustThe.net - Steve Sobol / sjsobol@JustThe.net / PGP: 0xE3AE35ED
Coming to you from Southern California's High Desert, where the
temperatures are as high as the gas prices! / 888.480.4NET (4638)
"Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"
Mij Adyaw wrote:
> NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..
Which is exactly why I eat there. They're marketing to guys like me! They
want *MY* money!!!!
(No, I'm not 13, I'm just young at heart)
(And I find most of their commercials rather entertaining... unlike a lot of
the crap on TV these days)
--
JustThe.net - Steve Sobol / sjsobol@JustThe.net / PGP: 0xE3AE35ED
Coming to you from Southern California's High Desert, where the
temperatures are as high as the gas prices! / 888.480.4NET (4638)
"Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"
As viewed from alt.cellular.verizon, Steve Sobol wrote:
>Jafo wrote:
>>Anyone want a "six dollar" burger from Carl's Jr.?
>I just had a Western Six Dollar burger today. The Six Dollar
>burgers are made with Angus beef and are quite yummy. You do
>realize that the burgers themselves don't cost six bucks,
>right?
Yes, just as I realize that they aren't actually cooked by Paris
Hilton. www.carlsjr.com
Steve Sobol wrote:
> Mij Adyaw wrote:
>> NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..
>
> Which is exactly why I eat there. They're marketing to guys like me! They
> want *MY* money!!!!
>
> (No, I'm not 13, I'm just young at heart)
>
> (And I find most of their commercials rather entertaining... unlike a lot of
> the crap on TV these days)
There's nothing wrong with using a bit of healthy sex appeal.
To suggest that only 13-year-old boys appreciate sex appeal is naive.
In article <teMqe.9803$tr.2356@fed1read03>,
"Mij Adyaw" <mijadyaw@nospam.net> writes:
> In article <9b2na114ub5abcnriiniq9h005h1ennmdv@4ax.com>
> "Jafo" <a@nospam.invalid> writes:
>>
>> Anyone want a "six dollar" burger from Carl's Jr.?
>>
[broken .sig: snip]
>
> NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..
Carl's Jr commercial are lame and are aimed at a teenage mentality. The
Paris Hilton commercial offended a lot of folks.
"Jim Seymour" <jseymour@LinxNet.com> wrote in message
news:11apaa9ksk7sb36@corp.supernews.com...
> [Top-posting and missing attribution corrected]
>
> In article <teMqe.9803$tr.2356@fed1read03>,
> "Mij Adyaw" <mijadyaw@nospam.net> writes:
>> In article <9b2na114ub5abcnriiniq9h005h1ennmdv@4ax.com>
>> "Jafo" <a@nospam.invalid> writes:
>>>
>>> Anyone want a "six dollar" burger from Carl's Jr.?
>>>
> [broken .sig: snip]
>>
>> NO!! Carl Jr commercials are aimed at the mentality of a 13 year old
>> boy..
>
> What's your point?
>
> --
> Jim Seymour | "There is no expedient to which a man will
> not
> jseymour@LinxNet.com | go to avoid the labor of thinking."
> http://jimsun.LinxNet.com | - Thomas A.
> Edison
Mij Adyaw wrote:
> Carl's Jr commercial are lame and are aimed at a teenage mentality. The
> Paris Hilton commercial offended a lot of folks.
And y'know what, I JUST saw that commercial for the first time today, I
*knew* it was Paris Hilton, I *knew* it was the controversial ad, and for
the life of me, until I saw the stupid burger, I couldn't remember what the
ad was advertising
I guess I've been desensitized to scantily-clad women dancing around fast
cars. My assumption is that I've simply watched too many music videos over
the past twenty years for some racy TV commercial to make any real impact.
**SJ "I WANT MY MTV" S
--
JustThe.net - Steve Sobol / sjsobol@JustThe.net / PGP: 0xE3AE35ED
Coming to you from Southern California's High Desert, where the
temperatures are as high as the gas prices! / 888.480.4NET (4638)
"Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"
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