Sprint signals that its experience in launching a 'WiMAX'
(
http://www.wichorus.com/page/130) network in Baltimore will affect how
it chooses to deploy, announce and market more cities.
From an interview at WiMAX World, Sprint senior VP Atish Gude indicated
that Sprint's decisions on how to deploy and announce new markets will
be heavily influenced by its experience in its Baltimore launch.
Options include building out several markets and then announcing them
at once, or in doing them one at a time as they come online.
There are advantages to both methods, with the latter likely allowing
earlier and more frequent announcements and a sustained marketing
message. And the first option could create a big splash of
advertising.
'Read on..' (
http://tinyurl.com/4n5f5h)
source: TheFinalMile.net
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rock.ponting