Apple scores absurd amount of attention with iPhone; in other news, sky is blue

Filed under: Misc, Apple
Apple -- not unlike Sony -- occasionally shuns the big industry tradeshows in favor of talking bout its newest wares on its own time in its own venue. Cupertino does that with mastery just about every year (remember the iPod nano hype back in September 2005?), and its latest foray into "see why we are more special" came with the iPhone - Cingular announcement back in January during the heart of the CES tradeshow in Las Vegas. Per protocol, Apple said "bleh" and wanted to get its game on on its own terms, shunning CES for San Francisco's Moscone Center with the world-imploding iPhone announcement that scores of industry watchers had been intently waiting on for years. If there's one thing you have to give Apple credit for, it's marketing finesse and public timing -- not to mention its knack for generating free publicity. For example, Harvard Business School prof David Yoffie now estimates that the iPhone has generated about $400 million in publicity so far -- with none of that cost coming out of Apple's pockets, to boot -- an "unprecedented" level of attention for a new product introduction. We're pretty sure that's exactly what Steve Jobs was looking for.
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Originally Posted by EngadgetMobile

Harvard Business School prof David Yoffie now estimates that the iPhone has generated about $400 million in publicity so far -- with none of that cost coming out of Apple's pockets, to boot -- an "unprecedented" level of attention for a new product introduction. We're pretty sure that's exactly what Steve Jobs was looking for.

LOL. This iPhone is the biggest bunch of nonsense since the invention of snake oil.

Apple might be able to generate hysteria from their "cult of apple" followers BUT the question remains whether that momentium will continue once the general public sees that this iPhone is really nothing special wired with yesterday's technology and wrapped up in a form factor that's too big for all but the nerd crowd to want to carry around.

Even since this thing hit the press, I've predicted a BIG FLOP. Just watch.