Don't look now, but that Nokia in your pocket means you're over the hill

Filed under: Culture


A survey of cellphone users in Australia, conducted by Panorama and released by Nielsen Media Research, has proved what pretty much everyone already knew: people are likely to base broad, stereotypical assumptions about you on your cellphone, just like they do with everything else you use and wear. We're guessing this breaks down a bit differently in Aussieland, but here's how mobile users tend to associate down under:

Nokia: Family-minded, middle aged managers, balance seekers, health conscious
Motorola: Fashion conscious, under 24, fun seekers, individualistic
Sony Ericsson: Ambitious young men, professionals, success driven, individualistic
LG: Favorite of mums, stay-at-home parents, success driven, harmony seekers
Samsung: Young women, career focused, success driven, fun seekers

The upshot of this research is that since most phone service providers rate the same, people are for the most part picking a carrier based on phone selection -- again, we're not exactly floored by the analysis here. Now all that's left is how to pigeon hole HTC and Palm users. We're thinking "good looking, fun loving, Engadget reader" would be a nice start.

[Via textually.org]
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Nokia: Family-minded, middle aged managers, balance seekers, health conscious
Motorola: Fashion conscious, under 24, fun seekers, individualistic
Sony Ericsson: Ambitious young men, professionals, success driven, individualistic
LG: Favorite of mums, stay-at-home parents, success driven, harmony seekers
Samsung: Young women, career focused, success driven, fun seekers

Originally Posted by EngadgetMobile

Filed under: Culture


A survey of cellphone users in Australia, conducted by Panorama and released by Nielsen Media Research, has proved what pretty much everyone already knew: people are likely to base broad, stereotypical assumptions about you on your cellphone, just like they do with everything else you use and wear. We're guessing this breaks down a bit differently in Aussieland, but here's how mobile users tend to associate down under:

Nokia: Family-minded, middle aged managers, balance seekers, health conscious
Motorola: Fashion conscious, under 24, fun seekers, individualistic
Sony Ericsson: Ambitious young men, professionals, success driven, individualistic
LG: Favorite of mums, stay-at-home parents, success driven, harmony seekers
Samsung: Young women, career focused, success driven, fun seekers

The upshot of this research is that since most phone service providers rate the same, people are for the most part picking a carrier based on phone selection -- again, we're not exactly floored by the analysis here. Now all that's left is how to pigeon hole HTC and Palm users. We're thinking "good looking, fun loving, Engadget reader" would be a nice start.

[Via textually.org]
Read | Permalink | Email this | Comments
BOLD MOVES: THE FUTURE OF FORD Step behind the curtain at Ford Motor. Experience the documentary first-hand.



Link To Original Article

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