Fiat introduces line of branded cellphones

Filed under: Cellphones, Transportation


In yet another example of an automobile manufacturer leveraging the brand to release a distinctly non-car product (see: BMW, Ferrari, Lamborghini), Fiat has announced that it will begin selling a line of cellphones conspicuously emblazoned with the company's logo. Suggesting that this lineup values fashion over function, no specs are immediately available for any of the individual models, although we do know that all will feature cameras, MP3 playback, Bluetooth, and the usual suite of Internet functions. Crafted out of "cold" aluminum, the handsets were designed to be displayed in engine piston-like cases that are meant to invoke the good times you can only find by tooling around the European countryside in your Fiat Panda Monster. The new models -- which were built to easily pair with the Microsoft-powered Blue&Me in-car Bluetooth system -- will be available in chichi Italian boutiques later this month, with a general European rollout to follow this summer.

[Via textually and Autoblog]

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Awesome. Love the Fiat name. Definitely should be a tight phone. Love the idea of using the "cold" aluminum faceplates. Just love the idea altogether.