Motorola gets in the action figure business

Filed under: Culture, Motorola
Since Motorola is having a bit of a rough time making a profit in the mobile handset business (the RAZR is sooo 2005), the world's second-largest cellphone maker has turned its attention to manufacturing action figures in order to boost profit margins. No, not really, but Motorola's new partnership with famous toy designer Eric So to create action figures makes us wonder what marketing directions the Motorola folks are going in. You'll have to be in China to have access to these, as Motorola will be giving three limited-edition action figures depicting China brand ambassadors Jay Chou and Zhou Xun with Motorola handset purchases from www.18900.net. We'll just call them MOTOFIGRS.

[Via textually.org]
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