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07-14-2008, 01:20 PM
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Filed under: Motorola  Great news -- one of Motorola's ad agencies, Ogilvy London, has deduced the answer to Moto's product woes. Turns out the problem was that although everyone seems to know the infamous "HELLOMOTO" tag line, no one really knows what it means, so they're tacking a new one on: "We Generation." The new phrase is apparently designed to emphasize the social capabilites of the company's handsets (you know, like calling and talking to people, for example) and will hit virtually every ad medium starting this week. The agency's verbiage leads us to believe that ye olde HELLOMOTO isn't quite off to the cemetary yet -- and if the RAZR's ungodly lifespan is any indication, it won't be going anywhere any time soon.[Via IntoMobile] Read | Permalink | Email this | Comments More... | ||||||
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