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Despite the fact that the HTC One series has been a success and the One X was probably the best handset money could have bought earlier this year, HTC is still having a bit of struggle from a financial standpoint. Nevertheless, if the latest rumors turn out to be true then it looks like HTC is definitely not giving up, and not only that but it also looks as if the company is planning on being more aggressive and raise the bar in the competition.

Word around the campfire is that HTC is planning on launching a 5-inch screen smartphone featuring a resolution of 1794 x 1080. That means the initial resolution is basically 1920 x 1080 but the device will actually feature on-screen Ice Cream Sandwich buttons same as the Samsung Galaxy Nexus.

This latest rumor is also backed-up by a GLBenchmark result we've seen last month, indicating that a HTC device with the same resolution mentioned above is in the works, boasting a 1.5 GHz Snapdragon processor mated with an Adreno 320 graphics chip.

What's even more interesting is the rumored release date of this particular device. This 5-inched HTC is said to hit the market in September or October, and if this information is correct then we're looking at two very interesting facts.

First of all, HTC usually had this business plan to launch beefier handsets in the springtime, whereas in the autumn they would usually keep things a bit less-expensive. If this 5-incher will indeed hit the market this autumn, then HTC might've changed their strategy.

Second of all, the iPhone 5 is expected to hit the market by the end of this year, in September or October most likely and that places HTC's upcoming handset in Apple's line of fire. Is HTC actually planning on making a bigger impact than Apple with their upcoming handset? I suppose it all remains to be seen.

Via: The Verge