BlackBerry Revolution

RIM's BlackBerry solution is changing mobile communication more than
any previous product or service since the internet. The current
adoption rate of the BlackBerry can be described as nothing short of a
cultural phenomenon. I recently heard one senior IT person state that
when someone asks him why they went with BlackBerry rather than Treos
or PPCs, he replies with "Do you have five days for me to tell you?".
The back end corporate email integration is the cornerstone, solidified
by bulletproof security. Include the data-centric nature of the
devices (functional-sized qwerty keyboard, track wheel...) and the
integration between voice and data (clicking on an email's
auto-signature to phone someone) for starters, ensuring RIM's
marketshare trajectory will continue. The competition is fragmented
into OEM's, Software designers, security experts and application
integrators, but they all lack the strategy that RIM has. Nowhere is
this more obvious than in the sales model that RIM employs: RIM doesn't
sell BlackBerries, Cellcos & Telcos do. Their massive salesforces love
the addictive nature of these "Crackberries", and the fact that few
corporate IT departments know anything about them, bringing value back
to consultative sales, and double ARPU back to the shareholders.
What's next? Introducing BlackBerries to the nations that are far more
wireless-data-centric that North Americans. These are societies
without desktop computers; throngs of people who prefer messaging to
public speech due to social norms and dense population. Snowballing
sales in Asia and Scandinavia will make RIM one of the most powerful
corporations on the planet before any challengers can figure out how
they did it. You want to watch something significant that people will
talk about for decades to come, watch this - it's not an evolution, it
is an official revolution.

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Its a "point of view", which is the point of an open forum.

Hello Joseph,

J> The preceding advertisement was brought to you by the
> letter L and Lagnaf

Perhaps he's trying to drive up the value of his $10 in RIM
shares? ;-)

- Andy.

l> RIM's BlackBerry solution is changing mobile
> communication more than any previous product or service
> since the internet.

I suspect that SMS "text messaging" represents a more
significant impact. It's an application that ships with
almost every current mobile phone handset (regardless of
vendor) and people (especially young people) seem to have
really taken to it. Most handsets are significantly less
expensive than Blackberry devices, which I daresay are SMS
-capable anyway.

l> The back end corporate email integration is the
> cornerstone, solidified by bulletproof security...and
> the fact that few corporate IT departments know
> anything about them, bringing value back to
> consultative sales,

Corporate email integration sounds like a useful thing,
especially if it's standards-based. IT departments' lack of
knowlege about them seems only likely to hamper their
deployment and support, or at the very least make that more
expensive.

- Andy Ball