Maria Sharapova becomes Sony Ericsson’s first Global Ambassador

Sony Ericsson Mobile Communications has signed an exclusive four year sponsorship agreement with Maria Sharapova, who will become the company’s first global brand ambassador.

The stunning and talented Russian, who turns 21 in April this year, will undertake a series of innovative new consumer brand campaigns specifically designed to engage Sony Ericsson’s core target audiences and to utilise Maria away from the tennis court.

Lets see if the young girl's status, determination, dynamism, success and charm matches with the Sony Ericsson brand.....!

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Did she just kind of fall into this role like Paris did with t mobile or was this a planned thing.

I don't understand why cell phone makers would even need an ambassador, the products really sell themselves.

Lets see if the young girl's status, determination, dynamism, success and charm matches with the Sony Ericsson brand.....!

Oh please,determination,dynamism,etcetera don't have nothing to do with this.This is about publicity and marketing techniques.'Global Ambassador' is just a fancy name to cover this up.They just need a pretty face with succes and a little bit of 'je ne sais quois' to promote their products.

Most people that are not-informed of features, or don't are about features usually follow what someone else is doing. This is marketing, and it's why you see celebrities using blackberries or the latest motorola phone.

Now people that know features (like us) will buy based on what the phone does, not who carries it.

i think they are trying to give sonyericsson a sporty touch ....by enhancing it with the personality of Maria Sharapova

As a SonyEricsson fan, I would say finally We got a hottie!

It is good infact i can say that sony ericsson got one new oppurtunity to improve and become more successful company in mobile world.