JonPhred wrote:
> On Tue, 17 Jan 2006 14:43:55 -0000, Reestit Mutton <not@this.address>
> wrote:
> <snip>
>
>> One rather clever thing a user-controlled ratings system would allow
>> me to do is make rule-based decisions about inclusion or exclusion of
>> any particular retailer from the site. For instance, if a retailer's
>> ratings fall below a given threshold I could put them in the sin-bin
>> by placing warnings on all their deals alerting readers of their poor
>> user-rating. If the feedback ratings fall even further, I could bar
>> them entirely from the site until their ratings increase again.
>>
>
> But if site visitors didn't take up the deals because of poor rating or
> non-appearance then there'd be nobody to provide subsequent positive
> ratings and no possibility of a return even if they'd cleaned-up their
> act! It looks like a one-way slide unless you can devise some tricksy
> way to evaluate feedback.
>
Yes...but a user would be allowed to amend their rating if a retailer
eventually pulls their socks up and there will always be new users come
on to the site who may feel that a particular retailer has had unduly
bad press based on their own experience and, hence, redress the balance
slightly with some more positive ratings.
To be honest, for a retailer to have got that far that they're banned in
the first place, it's either probably not a retailer that people should
be doing business with anyway or it's just a scam - in which case the
one-way slide is probably appropriate.
The trick is in assessing the ratings in the early stages to see where
each retailer lies on the scale and then setting the bar where I believe
it should be - yes, that involves a certain amount of personal judgement
(something that I was hoping to avoid) but in the long run newer
retailers would be judged solely on automatic means and older retailers
that I had judged safe in the early days will have to continue to behave
(in the main) to avoid subsequently falling foul of the automatic chop.
> Possibly safer to avoid exclusion based on (what amounts to) your
> criteria and let the customer decide with the added benefit of feedback.
True enough, but I like the idea of giving the users some power to
dictate the site's content to an extent. However, I agree with you that
it will take a well thought out scheme to be able to distinguish
sensibly between genuine retailers that are temporarily going through a
difficult period and out and out dodgy dealers who will try and wriggle
out of anything purely based on the ratings statistics.
Anyway...the first hurdle is in getting a ratings system up and running
- only once it's been in use for a while can I then decide if it would
be sensible to use the ratings as a form of automatic content
moderation. Statistical analysis is a wonderful thing if used to good
effect.
RM
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