From Brand Republic:

Pot Noodle remains the brand we love to hate, according to research
exclusively revealed by Marketing.
The online survey of almost 3,000 UK consumers, carried out by marketing
agency Joshua, showed that the snack-food brand drew even more votes this
year than in the previous "Brands we love and hate" report. It retains its
status as the UK's most-hated brand, ahead of shopping channel QVC.

Search engine Google led the most-loved brands with 31.6%; Tesco and Nokia
swapped their previous rankings, second and third place respectively.

"One noticeable trend was the rise of technology companies among the
most-loved brands," says Joshua director Matthew Howells. "Amazon entered
the top 50 at number 17 while eBay has come straight in as the
fourth-favourite brand."

Top 10 hated
1 Pot Noodle 20.6%
2 QVC 19.2%
3 Novon 15.2%
4 McDonald's 14.8%
5 Tiny 14.7%
6 Fiat 13.6%
7 3 13.4%
8 The Star 13.4%
9 Sunny Delight 12.9%
10 The Sun 12.9%

Full Artile + Top 10 bands at:
http://www.brandrepublic.com/bulleti...nds-love-hate/


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