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Old 06-25-2006, 03:11 PM   #1
Sean
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easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls +Texts


Email from EasyMobile:

What a result for the England team, and its an even better result for you!
We are so excited that England have gone through to the next round, we
are giving all of our customers a day of free calls & texts.

For one day, we are switching off our UK call and text charges! We are
offering you the opportunity to phone & text your friends, family & work
colleagues for free!

Yes you can believe your eyes!
All calls & texts made on to standard UK landline & Mobile phones are
free. Now you can phone your mates to discuss tactics, or just catch up
with your friends!

Whatever you want to say, it will cost you nothing.



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Old 06-25-2006, 03:31 PM   #2
Martin Jay
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts


In message <e7mqlj$hal$1@news.freedom2surf.net>, Sean
<seanhardy88NOSPAM@yahoo.co.uk> writes
>Email from EasyMobile:
>
>What a result for the England team, and its an even better result for you!
>We are so excited that England have gone through to the next round, we
>are giving all of our customers a day of free calls & texts.


It just gets better and better. They're virtually paying us for being
customers.
--
Martin Jay
Phone/SMS: +44 7740 191877
Fax: +44 870 915 2124
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Old 06-25-2006, 03:55 PM   #3
Marky K
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts


"Martin Jay" <martin@spam-free.org.uk> wrote in message
news:vuO2kRFaKvnEFwle@spam-free.org.uk...
> In message <e7mqlj$hal$1@news.freedom2surf.net>, Sean They're virtually
> paying us for being customers.


Probably what they'd have to do, IMHO.


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Old 06-25-2006, 04:46 PM   #4
hairydog@despammed.com
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts


On Sun, 25 Jun 2006 21:31:22 +0100, Martin Jay
<martin@spam-free.org.uk> wrote:

>It just gets better and better. They're virtually paying us for being
>customers.


So why don't they drop the 75p per month line rental for low users?

--

Iain
the out-of-date hairydog guide to mobile phones
http://www.hairydog.co.uk/cell1.html
Browse now while stocks last!
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Old 06-25-2006, 06:14 PM   #5
Ivor Jones
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts




"Martin Jay" <martin@spam-free.org.uk> wrote in message
news:vuO2kRFaKvnEFwle@spam-free.org.uk
> In message <e7mqlj$hal$1@news.freedom2surf.net>, Sean
> <seanhardy88NOSPAM@yahoo.co.uk> writes
> > Email from EasyMobile:
> >
> > What a result for the England team, and its an even
> > better result for you! We are so excited that England
> > have gone through to the next round, we are giving all
> > of our customers a day of free calls & texts.

>
> It just gets better and better. They're virtually paying
> us for being customers.


They can probably afford to, with all those 50p charges they're extorting
from low users.

Ivor


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Old 06-25-2006, 06:15 PM   #6
Ivor Jones
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts




"Ivor Jones" <ivor@despammed.invalid> wrote in message
news:4g8jn1F1mb2iiU1@individual.net
> "Martin Jay" <martin@spam-free.org.uk> wrote in message
> news:vuO2kRFaKvnEFwle@spam-free.org.uk
> > In message <e7mqlj$hal$1@news.freedom2surf.net>, Sean
> > <seanhardy88NOSPAM@yahoo.co.uk> writes
> > > Email from EasyMobile:
> > >
> > > What a result for the England team, and its an even
> > > better result for you! We are so excited that England
> > > have gone through to the next round, we are giving all
> > > of our customers a day of free calls & texts.

> >
> > It just gets better and better. They're virtually
> > paying us for being customers.

>
> They can probably afford to, with all those 50p charges
> they're extorting from low users.


Sorry, I meant 75p charges..!

Ivor


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Old 06-25-2006, 06:22 PM   #7
Martin Jay
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts


In message <ft0u929tbfludc18uu5gnkt4c41u3h43sh@4ax.com>,
hairydog@despammed.com writes
>On Sun, 25 Jun 2006 21:31:22 +0100, Martin Jay
><martin@spam-free.org.uk> wrote:
>>It just gets better and better. They're virtually paying us for being
>>customers.


>So why don't they drop the 75p per month line rental for low users?


I suppose they expect some usage on the account, even if they have to
pay for it.

It's gone midnight. I've made a call. Just waiting for the online
billing to notice so I can check to see if it really was free.
--
Martin Jay
Phone/SMS: +44 7740 191877
Fax: +44 870 915 2124
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Old 06-26-2006, 03:10 AM   #8
J B
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts


"Martin Jay" <martin@spam-free.org.uk> wrote in message
news:1jng37K$qxnEFwHC@spam-free.org.uk...

> billing to notice so I can check to see if it really was free.


"Cor baby that's really free" - remember that one???

;-)


--

J B


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Old 06-26-2006, 04:26 AM   #9
zacnici
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts



J B wrote:

> "Cor baby that's really free" - remember that one???


John Ottway and Wild Willy Barrett if I remember correctly. On TOTP
John was playing and singing stood on a crate and a big bearded Hells
Angel was stood beside him hand jiving, (Wild Willy?)

Regards

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Old 06-26-2006, 08:24 AM   #10
zacnici
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts


Easy would be really mega if they
- Dropped the minimum usage / 75p charge
- Dropped the rate down to match Tmobile at 12p minute
- Retained £3 Mb data charge
- Copied Orange GPRS for £4 4Mb month option
- Copied Orange for £1 'unlimited' day GPRS use

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Old 06-26-2006, 08:35 AM   #11
andy
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts



zacnici wrote:
> Easy would be really mega if they ...


They've already sold us £72 credit for £2, then chucked in a load of
extra free calls, so I'm not asking for more right now

But you wonder just how long they will carry the bets of these
marketing losses, and how soon the captured customers will churn when
the offers tail off

In Denmark they achieved over 10% of the market in a year, but it seems
rather slower here for some reason

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Old 06-26-2006, 09:39 AM   #12
Lumpy
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts


> They've already sold us £72 credit for £2, then chucked in a load of
> extra free calls, so I'm not asking for more right now


Quite right. I've received about as much credit, and I've found the
service to be relaible. The pricing is good for me - most of my phone
use is texting, and the Easy rate is very attractive.

I'd like Virgin to compete more with the Easy tarrif, and my
correspendence with Virgin leads me to believe there may be something
happening in September (I'm reading between the lines of emails I've
received).

I have found easy customer service to be very good, on par with Virgin,
and way ahead of T-Mobile...

And these promotional days are good for me. The remind me a bit of One
2 One and their free calls on Christmas Day (about 10 years ago).

> But you wonder just how long they will carry the bets of these
> marketing losses, and how soon the captured customers will churn when
> the offers tail off


How does their relationship with T-Mobile work? Do such promotions
really result in a loss, and if so, who is really losing - Easy or
T-Mob.

Maybe customers only churn whenthey explicitly request being cut off
from the service...

> In Denmark they achieved over 10% of the market in a year, but it seems
> rather slower here for some reason


The market here is so confusing. Orange, T-Mob, Virgin, Voda, O2,
Fresh, Tesco, Easy, contracts, PAYG, hybrid tarrifs... It's mind
boggling at times. How are things in the Danish market? Maybe Easy is
the Danish Virgin...?

Lumpy

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Old 06-26-2006, 09:48 AM   #13
J B
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts


<hairydog@despammed.com> wrote in message
news:ft0u929tbfludc18uu5gnkt4c41u3h43sh@4ax.com...

> So why don't they drop the 75p per month line rental for low users?


I've just checked my third easy phone, which I got with the first 'giveaway'
a while back.

There's been *no* use on it yet, but it still has the full £23 (?) credit
on, so when do they take the 75p?


--

J B


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Old 06-26-2006, 10:32 AM   #14
zacnici
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts


andy wrote:
> They've already sold us £72 credit for £2, then chucked in a load of
> extra free calls, so I'm not asking for more right now


I know, bit of a cheek of me at the moment cos I'm using oddles of
airtime that cost me £1 and today have made free calls

> But you wonder just how long they will carry the bets of these
> marketing losses, and how soon the captured customers will churn when
> the offers tail off


Exactly hence my thoughts at what would be a mega package when the
deals expire

> In Denmark they achieved over 10% of the market in a year, but it seems
> rather slower here for some reason


I think because we have a rather saturated market and user inertia.

I've got a pocketful of SIMs, Orange for data. Tmobile for xnet. Voda
for Passport and Stop the Clock. Virgin for roaming GPRS. Cellnet/O2
cos I have a legacy paid up for life All Time 50 (50 minutes month for
lifewith no further fees - £60 off ebay 4 years ago). I would like to
simplify things hence my thoughts about Easy - or indeed any other
telco.

I'm using Easy on an XDA as it gives the best combination for me on
data and xnet. I also use my Cellnet/O2 Alltime 50 SIM (peak) and Voda
(off peak) for voice on a dual sim'd K700i. If Easy instead of giving
all this airtime away gave me 12p (or less) xnet calling and Orange
data rates (part way there) that would be cool as I could then drop my
Orange and Tmobile SIMs.

Easy have shown that they are willing to change some of their pricing
structures so who knows.

It would be cool not to have the 75p charge but there again I think it
not unreasonable to make 11 mins of chargeable calls a month. For those
who only have the SIM for emergency use, fine, but the cost of
servicing a number that is rarely used is passed on to those who use
the service rather more often. I am a tight arse myself but I find some
posts in this and other NG's incredible, e.g. one poster had a SIM in a
drawer !! and wanted to keep the number active, he had no incoming
calls and didn't want to make a five second call every six months or
whatever because that would cost him 5p! yet he expects the telcos to
pick up the cost of servicing his number which is not used and pass it
on to us. In the US if you don't put credit on after 90 days they close
the account and reuse the number (bit iffy).

Regards

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Old 06-26-2006, 03:29 PM   #15
andy
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Re: easyMobile Lucky Day! Monday the 26th of June 2006 - Free calls + Texts



Lumpy wrote:
> > In Denmark they achieved over 10% of the market in a year, but it seems
> > rather slower here for some reason

>
> The market here is so confusing. Orange, T-Mob, Virgin, Voda, O2,
> Fresh, Tesco, Easy, contracts, PAYG, hybrid tarrifs... It's mind
> boggling at times. How are things in the Danish market? Maybe Easy is
> the Danish Virgin...?


Sorry, I was misleading slightly. The Danish network is TDC Mobil, and
it is they who have signed a brand licencing deal with Easy, but
haven't yet managed to match their growth there.

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