chipsets industry in China

In china,mass market is so pupular than any time or anywhere
else.
In 2007,more than 70 million new subscribers came.80% of them
purchased a low price handsets.
Do not make a mistake that low price handsets meant low
functional one.
Most of those handsets could help you take photos,listen to
MP3.Also those were presented with big screen.
How did vendors do that?
In fact,in china,two vendors of chipsets provide full solutions
for low price handsets.They designed and assembled the chipsets
group,with one main integrated DBB/APPLICATION chipset with low
frequency but more multi-media functions,such as MP3,FM radio,external
memory interface supporting.
Many of those solutions were accounting for only 20 USD.
Now,local handsets acchieved about 10% share,their procurement of
chipsets including 50% from MTK,and 30% from SPREADTRUM.
Since 2003,MTK provided low price all-in-one solutions and full
platform to vendors.They were concentrating on low price
products.SPREADTRUM,They also shared their expenditure to whole series
of products,including high end solutions and TD-SCDMA.