Helio and Prepaid

If you have not heard about Helio, you will soon.

Helio is a joint venture between Earthlink and SK Telecom (Huge S. Korea company).

The two companies have invested $500 million into Helio along with bringing the SK Telecom phone and media capabilities. Helio should be one of the most interesting MVNOs yet. I have several articles about them on my blog.

Similar to Ampd, Boost, and Virgin, they are targeting youth and those interested in the latest media capabilities and services on their handsets.
They just signed a deal with myspace to further entrenched them with the youth (did you say yutes)

What is interesting is that I contacted their PR department to ask about their prepaid program. They said they will not be offering prepaid.

With $500 million and targeting the same market as all those over-hyped prepaid companies, you would think they could afford to offer prepaid as well.

I bet that this PR person was not correct. We will see.

Questions. Do you think they will have prepaid?

If not, do you think all these surfer, motocross, and skateboard kids will spend enough on their monthly bills to support the likes of Helio and Ampd?

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people have shown that if it flashes bright enough or does a thousand different things they will buy it

Well put. I heard they don't even want to call their "phones" "phones" and they don't have "mobile" in their name. It will be the Helio experience. It could work. Why not? Like you said, people like their toys, at least for a few weeks.