Oracle Applications for iPhone Dramatically Increase the Utility and
Mobility of CRM

SAN FRANCISCO, Sept. 22 /PRNewswire-FirstCall/ -- Oracle OpenWorld
--

News Facts
-- Oracle(R) Mobile Sales Assistant
(http://crmondemand.oracle.com/en/pro...bile/index.htm) and
Oracle
Mobile Sales Forecast will be available for the iPhone and free to
download
from the Apple App Store (http://www.apple.com/iphone/appstore) in
November
2008.

-- Building on the major success
(http://www.oracle.com/corporate/pres...hone-apps.html) of
the
free Oracle Business Indicators (http://tinyurl.com/64d4gn) for the
Apple
iPhone, Oracle Mobile Sales Assistant and Oracle Mobile Sales Forecast
are
easy-to-use applications designed to boost the productivity and
effectiveness of busy sales professionals on the go.

-- Oracle Mobile Sales Assistant offers a rich user experience
that
connects CRM users with the people and information they need in order
to be
more productive.

-- By providing powerful, task-based features that leverage the
unique
iPhone user experience, Oracle Mobile Sales Assistant allows users to
easily access and quickly update contacts, users, accounts, new
opportunities and leads. With a simple tap of the finger, users can
review
related CRM data.

-- Oracle Mobile Sales Assistant brings the CRM Calendar, Task
List and
Message Center to the user in a familiar, iPhone user interface.

-- Oracle Mobile Sales Assistant integrates with the mapping,
phone and
email services native to the iPhone.

-- Oracle Mobile Sales Forecast provides sales representatives
with
fast, easy access to their sales forecast on the iPhone.

-- The easy-to-use Oracle Mobile Sales Assistant and Oracle Mobile
Sales Forecast for the iPhone combined, dramatically increase the
utility
of CRM applications and enable busy sales representatives to conduct
"what-if" analysis, add customer information and compare forecasts to
quotas on the fly or on the way to and from meetings.

-- Working closely with Apple user interface experts, Oracle
Mobile
Sales Assistant brings the best of CRM to mobile users in a clear and
easy-to-use package.

-- Today's announcement supports Oracle's strategy of delivering
complete, integrated and end-to-end product suites on an open,
standards-based middleware and database architecture. Oracle's
approach
helps customers to simplify computing environments, lower cost and
risk,
and provides greater choice and flexibility.




Supporting Quotes

-- "Enabling 'anywhere' access to corporate business applications
is a
top IT strategy for enterprises as smart phone adoption and mobile
corporate email use increase," said Sheryl Kingstone, Director of
Enterprise Research, Yankee Group. "With 45% of companies stating
mobile
access through wireless technologies is the most strategic decision
impacting their business application decisions for the future, Oracle
Mobile Sales Assistant and Oracle Mobile Forecast for the iPhone are
meeting crucial needs of sales people and businesses."

-- "Sales professionals rely heavily on mobility, and having
access to
strategic customer information is an important aspect to their
ultimate
success," said Oracle Senior Vice President of CRM Anthony Lye.
"Oracle
Mobile Sales Assistant and Oracle Mobile Forecast for the iPhone are
important applications to add into their sales arsenal, allowing them
to
close deals more quickly and effectively than ever before."



Supporting Resources

-- Oracle Mobile Sales Assistant
(http://crmondemand.oracle.com/en/pro...bile/index.htm)
-- Apple iPhone (http://www.apple.com/iphone)
-- Apple App Store (http://www.apple.com/iphone/appstore)



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