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  1. #1
    The Drone
    Guest
    In article <[email protected]>, Ed Chilada
    <[email protected]> writes

    >What is it with SE an announcing new phones this year?


    >Their product line has 14 (!!) phones listed as "Coming Soon".


    ><http://www.sonyericsson.com/spg.jsp?...template=pp1&z
    >one=pp&lm=pp>


    >Isn't it about time they stopped announcing phones and actually
    >released some of them? It looks a rather confused line up anyway -
    >would you buy an W810i knowing that the W950i was due?


    In the computer business, in days of yore when IBM ruled the roost, they
    used to announce stuff ages before it was available. The reason behind
    this approach was to make anyone thinking about ordering a competitor's
    product put off a decision until that bigger/better/faster/cheaper
    offering from Big Blue was available. We called it vapourware. I guess
    there's something similar behind SE's approach.
    --
    Peter



    See More: SonyEricsson's new phone announcements




  2. #2
    R. Mark Clayton
    Guest

    Re: SonyEricsson's new phone announcements


    "The Drone" <[email protected]> wrote in message
    news:[email protected]
    > In article <[email protected]>, Ed Chilada
    > <[email protected]> writes
    >
    >>What is it with SE an announcing new phones this year?

    >
    >>Their product line has 14 (!!) phones listed as "Coming Soon".

    >
    >><http://www.sonyericsson.com/spg.jsp?...template=pp1&z
    >>one=pp&lm=pp>

    >
    >>Isn't it about time they stopped announcing phones and actually
    >>released some of them? It looks a rather confused line up anyway -
    >>would you buy an W810i knowing that the W950i was due?

    >
    > In the computer business, in days of yore when IBM ruled the roost, they
    > used to announce stuff ages before it was available. The reason behind
    > this approach was to make anyone thinking about ordering a competitor's
    > product put off a decision until that bigger/better/faster/cheaper
    > offering from Big Blue was available. We called it vapourware. I guess
    > there's something similar behind SE's approach.
    > --
    > Peter


    Motorola used to do this with chips (e.g. 68000), and I am still waiting for
    the MPX (announced Feb' 2004) so I guess they still do!





  3. #3
    matt weber
    Guest

    Re: SonyEricsson's new phone announcements

    On Thu, 2 Mar 2006 12:56:48 +0000, The Drone <[email protected]>
    wrote:

    >In article <[email protected]>, Ed Chilada
    ><[email protected]> writes
    >
    >>What is it with SE an announcing new phones this year?

    >
    >>Their product line has 14 (!!) phones listed as "Coming Soon".

    >
    >><http://www.sonyericsson.com/spg.jsp?...template=pp1&z
    >>one=pp&lm=pp>

    >
    >>Isn't it about time they stopped announcing phones and actually
    >>released some of them? It looks a rather confused line up anyway -
    >>would you buy an W810i knowing that the W950i was due?

    >
    >In the computer business, in days of yore when IBM ruled the roost, they
    >used to announce stuff ages before it was available. The reason behind
    >this approach was to make anyone thinking about ordering a competitor's
    >product put off a decision until that bigger/better/faster/cheaper
    >offering from Big Blue was available. We called it vapourware. I guess
    >there's something similar behind SE's approach.

    It also forces the competition to match price performance today
    against a product that really does not exist.



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