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  1. #1
    Johnny Kapikki
    Guest
    Have you noticed that the pictures of people that cell phone companies
    use in their advertizing materials and on their websites are
    overwhelmingly female?

    At this moment, there are six females (seven, if you count a cartoon
    female) on the SPCS homepage. On Verizon Wireless's homepage, there
    are 3 males and 5 females. On T-Mobil's, there are 3 females and a
    male, and the website is pink.

    Any thoughts?



    See More: Cell Phone Companies and Women




  2. #2
    Steve Sobol
    Guest

    Re: Cell Phone Companies and Women

    Johnny Kapikki wrote:

    > At this moment, there are six females (seven, if you count a cartoon
    > female) on the SPCS homepage. On Verizon Wireless's homepage, there
    > are 3 males and 5 females. On T-Mobil's, there are 3 females and a
    > male, and the website is pink.
    >
    > Any thoughts?


    Yes. In the US, the demographic with the most money is (I believe) 25-54
    year old women.

    They're marketing to the deepest pockets.

    --
    JustThe.net - Steve Sobol / [email protected] / PGP: 0xE3AE35ED
    Coming to you from Southern California's High Desert, where the
    temperatures are as high as the gas prices! / 888.480.4NET (4638)

    "Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"



  3. #3
    Joseph Huber
    Guest

    Re: Cell Phone Companies and Women

    Steve Sobol <[email protected]> wrote:
    >Johnny Kapikki wrote:
    >> At this moment, there are six females (seven, if you count a cartoon
    >> female) on the SPCS homepage. On Verizon Wireless's homepage, there
    >> are 3 males and 5 females. On T-Mobil's, there are 3 females and a
    >> male, and the website is pink.
    >>
    >> Any thoughts?

    >
    >Yes. In the US, the demographic with the most money is (I believe) 25-54
    >year old women.
    >They're marketing to the deepest pockets.


    Not to mention the obvious fact that young, female cutie-pies are
    quite successful marketing tools for certain male demographics as
    well. Last year, the IRL race at Texas Motor Speedway was fortunate
    to get a spot during the local news sports segment. This year, with
    "Danica-Mania" running rampant, Danica Patrick has been in the lead
    segment of most local news broadcasts at least once, etc. Certainly,
    she'll be selling mobile phones sooner or later, if she isn't
    already...

    Joe Huber
    [email protected]



  4. #4
    Proconsul
    Guest

    Re: Cell Phone Companies and Women

    In news:[email protected],
    Johnny Kapikki <[email protected]> typed:
    | Have you noticed that the pictures of people that cell phone companies
    | use in their advertizing materials and on their websites are
    | overwhelmingly female?
    |
    | At this moment, there are six females (seven, if you count a cartoon
    | female) on the SPCS homepage. On Verizon Wireless's homepage, there
    | are 3 males and 5 females. On T-Mobil's, there are 3 females and a
    | male, and the website is pink.
    |
    | Any thoughts?

    Nothing magic about it - virutally all consumer advertising is aimed at the
    same target market....13 year old girls....

    If teen age girls didn't use cell phones constantly and rack up huge minute
    counts, most carriers would go out of business......

    PC





  5. #5
    Jafo
    Guest

    Re: Cell Phone Companies and Women

    As viewed from alt.cellular.verizon, Joseph Huber wrote:

    >Steve Sobol wrote:
    >>Johnny Kapikki wrote:
    >>>At this moment, there are six females (seven, if you count
    >>>a cartoon female) on the SPCS homepage. On Verizon Wireless's
    >>>homepage, there are 3 males and 5 females. On T-Mobil's, there
    >>>are 3 females and a male, and the website is pink.
    >>>
    >>> Any thoughts?


    >>Yes. In the US, the demographic with the most money is (I believe)
    >>25-54 year old women. They're marketing to the deepest pockets.


    >Not to mention the obvious fact that young, female cutie-pies are
    >quite successful marketing tools for certain male demographics as
    >well.


    Anyone want a "six dollar" burger from Carl's Jr.?

    --
    Jafo



  6. #6
    noah count
    Guest

    Re: Cell Phone Companies and Women

    Maybe I just notice girls on the streets, but I see a lot of cell
    phones being used by woman and teen girls. In suburbia I see the moms
    on their phones a lot as they tool around in their SUV's.

    Aren't they the major users of land-lines too?

    Cell phone companies know their market even if the phones are in the
    husbands or fathers names.



  7. #7
    Mij Adyaw
    Guest

    Re: Cell Phone Companies and Women

    NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..

    >
    > Anyone want a "six dollar" burger from Carl's Jr.?
    >
    > --
    > Jafo






  8. #8
    Steve Sobol
    Guest

    Re: Cell Phone Companies and Women

    Jafo wrote:

    > Anyone want a "six dollar" burger from Carl's Jr.?


    I just had a Western Six Dollar burger today. The Six Dollar burgers are
    made with Angus beef and are quite yummy. You do realize that the burgers
    themselves don't cost six bucks, right?

    (The combos do cost around six bucks, though.)

    --
    JustThe.net - Steve Sobol / [email protected] / PGP: 0xE3AE35ED
    Coming to you from Southern California's High Desert, where the
    temperatures are as high as the gas prices! / 888.480.4NET (4638)

    "Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"



  9. #9
    Steve Sobol
    Guest

    Re: Cell Phone Companies and Women

    Mij Adyaw wrote:
    > NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..


    Which is exactly why I eat there. They're marketing to guys like me! They
    want *MY* money!!!!

    (No, I'm not 13, I'm just young at heart)

    (And I find most of their commercials rather entertaining... unlike a lot of
    the crap on TV these days)

    --
    JustThe.net - Steve Sobol / [email protected] / PGP: 0xE3AE35ED
    Coming to you from Southern California's High Desert, where the
    temperatures are as high as the gas prices! / 888.480.4NET (4638)

    "Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"



  10. #10
    Jafo
    Guest

    Re: Cell Phone Companies and Women

    As viewed from alt.cellular.verizon, Steve Sobol wrote:

    >Jafo wrote:
    >>Anyone want a "six dollar" burger from Carl's Jr.?


    >I just had a Western Six Dollar burger today. The Six Dollar
    >burgers are made with Angus beef and are quite yummy. You do
    >realize that the burgers themselves don't cost six bucks,
    >right?


    Yes, just as I realize that they aren't actually cooked by Paris
    Hilton.
    www.carlsjr.com

    --
    Jafo



  11. #11
    John Richards
    Guest

    Re: Cell Phone Companies and Women

    Steve Sobol wrote:
    > Mij Adyaw wrote:
    >> NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..

    >
    > Which is exactly why I eat there. They're marketing to guys like me! They
    > want *MY* money!!!!
    >
    > (No, I'm not 13, I'm just young at heart)
    >
    > (And I find most of their commercials rather entertaining... unlike a lot of
    > the crap on TV these days)


    There's nothing wrong with using a bit of healthy sex appeal.
    To suggest that only 13-year-old boys appreciate sex appeal is naive.

    --
    John Richards






  12. #12
    Jim Seymour
    Guest

    Re: Cell Phone Companies and Women

    [Top-posting and missing attribution corrected]

    In article <[email protected]>,
    "Mij Adyaw" <[email protected]> writes:
    > In article <[email protected]>
    > "Jafo" <[email protected]> writes:
    >>
    >> Anyone want a "six dollar" burger from Carl's Jr.?
    >>

    [broken .sig: snip]
    >
    > NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..


    What's your point?

    --
    Jim Seymour | "There is no expedient to which a man will not
    [email protected] | go to avoid the labor of thinking."
    http://jimsun.LinxNet.com | - Thomas A. Edison



  13. #13
    Mij Adyaw
    Guest

    Re: Cell Phone Companies and Women

    Carl's Jr commercial are lame and are aimed at a teenage mentality. The
    Paris Hilton commercial offended a lot of folks.

    "Jim Seymour" <[email protected]> wrote in message
    news:[email protected]
    > [Top-posting and missing attribution corrected]
    >
    > In article <[email protected]>,
    > "Mij Adyaw" <[email protected]> writes:
    >> In article <[email protected]>
    >> "Jafo" <[email protected]> writes:
    >>>
    >>> Anyone want a "six dollar" burger from Carl's Jr.?
    >>>

    > [broken .sig: snip]
    >>
    >> NO!! Carl Jr commercials are aimed at the mentality of a 13 year old
    >> boy..

    >
    > What's your point?
    >
    > --
    > Jim Seymour | "There is no expedient to which a man will
    > not
    > [email protected] | go to avoid the labor of thinking."
    > http://jimsun.LinxNet.com | - Thomas A.
    > Edison






  14. #14
    Larry W4CSC
    Guest

    Re: Cell Phone Companies and Women

    "John Richards" <[email protected]> wrote in
    news:[email protected]:

    > To suggest that only 13-year-old boys appreciate sex appeal is naive.
    >


    60 year old boys are worse. We have money and wheels!

    --
    Larry

    You know you've had a rough night when you wake up and your outlined in
    chalk.




  15. #15
    Isaiah Beard
    Guest

    Re: Cell Phone Companies and Women

    noah count wrote:
    > Maybe I just notice girls on the streets, but I see a lot of cell
    > phones being used by woman and teen girls. In suburbia I see the moms
    > on their phones a lot as they tool around in their SUV's.
    >
    > Aren't they the major users of land-lines too?
    >
    > Cell phone companies know their market even if the phones are in the
    > husbands or fathers names.



    I sincerely hope that this doesn't come out as sexist, but my anecdotal
    evidence is that women tend to use their phones a lot more then men do,
    at least in terms of minutes of use.

    An example: between my cell phone and VoIP line, I put in about 600-700
    minutes of use a month. A small fraction of this is business related,
    but since most of the work-related calls I do are in my office on the
    landline there, the difference is negligible.

    My significant other, on the other hand, regularly logs close to 2,100
    minutes every month, just on her cell phone (no VoIP, so I have no clue
    what the landline usage is). Thankfully, she does make sure that most
    of that is either mobile-to-mobile, or off-peak. Incidentally, she
    is (bless her heart) the very reason I got unlimited text messaging;
    last month, I exchanged 385 (!) text messages with her, and about one or
    two to other friends and acquaintances.

    Recently, a conversation with my father revealed that he was griping
    about the family cell phone usage. He's with Sprint too, and is on the
    2,000 minute plan of which my mother uses the lions' share. My father
    uses roughly 2,000 minutes a month in combined peak, offpeak and pcs2pcs
    (both business and personal conversations). My mother? 3,700 (!)
    minutes last month, and that was actually a slow month for her, after my
    father implored her to try to cut down a bit. Fortunately, the use of 7
    p.m. off peak add-ons and the fact that most of the family is on Sprint
    saves them from going into overage territory every month. But can you
    imagine spending 3,700 minutes - roughly 2.5 DAYS - on the phone every
    month?

    At any rate, the usage is so high that my sister, who is in college,
    couldn't share on their plan and thus is on a separate account. I
    imagine the usage is high there, too.

    I have plenty of other examples of this. And I would imagine that
    someone, somewhere has done a more scientific survey of this and found
    that women DO gab more on the phone than men, resulting in wireless
    companies working to market more to this demographic. Any way you slice
    it, more minutes of use means that you pay more (either in a higher
    priced plan, or WAY more in overages), so naturally it stands to reason
    that women are greater revenue generators to men in this case.



    --
    E-mail fudged to thwart spammers.
    Transpose the c's and a's in my e-mail address to reply.



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