I'm not sure this is the right forum for this, but couldn't figure out a different way of going about it.

I have been an AT&T customer for several years and, for the most part, have been satisfied with their service. Before I proceed, though, I must caution that the comment I'm about to make has nothing to do with the service, hence the disclaimer I just made.

AT&T recently came out with a series of radio commercials which seem to be targeted to the "Latino community." I, as a member of said "community," feel quite offended by the lack of sensibility in terms of the use of the Spanish language. As it often happens in this country, cultures and traditions get bundled as if one group is defined by one single way of doing things.

In this particular case, the narrator freely throws in Spanish words amongst the English narration making it sound a) stupid and b) like all Latinos speak that way. It is simply wrong and whoever was in charge of this campaign should feel ashamed of having so blatantly ignored basic principles about the different cultures--and, more importantly, the countries--that conform what people here refer to as the "Latino Community" (you see, in our countries we don't really group ourselves with other countries simply because we speak the same language), and also not done enough research to understand what truly resonates with the people who these commercials are targeted to.

Lastly, I'm fully aware that the chances someone will actually care about my comments and concerns are minimal. However, although I rarely use these types of forums to vent like this, in this case--perhaps because today of all days I'm not necessarily in the best of moods--I thought I would put this out there in case someone does care.

Thank you!

See More: AT&T radio commercials