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by
aepple
, 07-12-2010 at 02:30 PM (46437 Views)
The Research and Data say..NO. One out of every four cell phones are smart-phones, but using smart-phones to their potential is not happening.

Average data consumption increased from about 90MB per month during the first quarter of 2009 to 298MB per month during the first quarter of 2010. This represents a year-over-year increase of approximately 230 percent.

While this increase is substantial, in the first quarter of 2009 more than a third of smart phone subscribers used less than 1MB of data per month; this number has dropped to a quarter in the first quarter of 2010 as the number of applications and the utility of smart devices has increased substantially. That means about 20 million current smartphone users are hardly using data.

There is a growing need to educate smartphone users. With about 23 percent smartphone penetration in the United States, we are still in the early adopter phase. A quarter of these early adopters are not using their device for data services at all. They use exactly zero MB per month. For some reason these customers have purchased a miracle in engineering and technology that has more computing power than what was used to get men safely to the moon and back and yet they only use their smartphone for phone calls and text messaging.

More [email protected]
Quantifying the Mobile Data Tsunami and its Implications | Nielsen Wire




Tags: at&t, consumers
Categories
Cell Phones , Providers

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