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Emma Coffinet
, 05-05-2021 at 02:44 PM (413 Views)
Do you doubt whether it is worth investing in the development of a mobile application? You can do it yourself and absolutely free. You may end up with a test case that is useful for evaluating the effectiveness of a mobile strategy. And if you try, you will make a decent mobile application that will become the main tool for online interaction with owners of smartphones and tablets.
Just keep in mind that even the coolest mobile application cannot be the only promotional tool. The maximum result in terms of traffic and sales is provided only by complex Internet marketing.

Is it worth making your own mobile application?

Worth it. If you don't take the word for it, here are some facts:
According to Flurry Analytics and ComScore, smartphone and tablet owners use the browser only 14% of the total time they use the device. And they spend 86% of their time on different applications.
The installed application is your direct channel of communication with the consumer. Think about it: you don't need to spend money on advertising or wait for a person to find you using a search engine. It remains to maintain the functionality the user needs and provide him with relevant content.
The number of purchases made using tablets and smartphones is only growing. According to GWI and Hootsuite, every second user makes a purchase through their mobile device at least once a month.
If you like, the app is a mobile browser that only opens your site. When would a user install such an Internet browser? Only if he is interested in your product or information. Therefore, remember: the client who installed the application is loyal and ready to buy representative of the target audience.

In this case, is it worth the risk of offering loyal customers DIY applications, rather than custom-made programs for Android and iOS made by professionals? Let's figure it out.

When can you create an application yourself?

Do you remember what website visitors need? They come from the content or functionality of the resource. People want to get information, buy something, see and comment on photos of friends, and so on. Mobile app users want the same. They are looking for information or doing any kind of transaction.
Do you remember when a business can make a website on its own? That's right when there is still no money for cooperation with professionals, but there is time and desire to deal with WordPress, for example. The same situation is with applications. Self-created programs for iOS and Android can be roughly compared with sites on "engines" with open source.

Try making the app yourself if:

- You are taking your first steps in business and follow the principles of bootstrapping. The audience will forgive the insignificant shortcomings of the beginning entrepreneur, but they will not understand the same coming from a large enterprise.
- Your clients need a program for smartphones and tablets with very simple functionality. For example, you can do it without developers if you want to convert a site to an app.
- You and your audience are satisfied with the template design of the application. This point can be formulated as follows: if the content and functionality of the program are at their best, few people will pay attention to the design.
- Successful or unsuccessful launch of the application will not have an immediate and significant impact on the business. For example, if you attract and serve most of your customers offline, and you develop an application for the future, there is room for experimentation.
- You need an application asap. Here you will have to choose one of two options: pay the developers for a ready-made sample code, or use the constructor.
- You don't want to depend on developers. If you are afraid that the studio will charge you too much for supporting and updating the program, use ready-made solutions. Just remember that they also need to be kept up to date.
Have you decided to do the program yourself? Move on.

How to create an application: what you need to know?

We'll have to start with theory. You need to understand the anatomy of mobile apps at a basic level, as well as plan the basic functionality of the program.
A mobile application is a program that runs on tablets and smartphones. With the help of programs, the owner of the device solves practical problems: connects to the Internet, publishes photos on social networks, edits text or images, destroys virtual orcs, listens to music.

The application consists of a front-end and a back-end. The front-end consists of the components of the program with which the client interacts. The back-end consists of the components with which the developer interacts. Relatively speaking, the front-end is located on the user's device, and the back-end is on the personal or rented server of the program owner.
Smartphone and tablet users download apps from developer sites or stores. The most famous stores are Google Play and the App Store. The audience considers the apps from the stores to be safe, as the moderators check the programs before publishing.

How to convert theoretical knowledge of mobile app anatomy into practical action? When choosing a constructor, pay attention to two points. First, the service must provide hosting for the application. Second, the selected resource should provide the ability to manage the application and publish it on Google Play, the App Store, and other popular stores.


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