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, 07-20-2021 at 03:53 AM (564 Views)
Text automatically translated from: Italian to: English
There are many reasons why the use of video in online advertising is constantly increasing. Video marketing owes its popularity primarily to consumer interest - videos and commercials. The average American consumer spends an average of 90 minutes a day watching video content on the Internet. Already 15% of viewers spend up to 3 hours a day on online multimedia, and thanks to video marketing, every company can get some of this time for themselves.

The popularity of commercials is also confirmed by the click-through rate. In the case of videos, this is twice as much as in the case of photos posted on social networks.

Videos are also a great source of product information. 95% of consumers viewed an explanatory or tutorial before buying to learn more about a product or service. On the other hand, up to 81% of consumers convinced themselves to purchase a product or service by watching a video about a particular brand.

There are many companies out there that create explainer videos. It can be either creating a video for advertising a pizzeria or creating a video for advertising an insurance company

Thus, the use of video marketing in an advertising strategy not only increases the chances of a purchase, but also allows you to create the company's image as an expert in the industry. Promotional videos are also much easier to read than specialized articles or long descriptions, which means they are used more frequently by customers.


  1. Leggent's Avatar
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    Hey. Videos are the most popular ways to share content nowadays. With our modern popular social networks(like Instagram, TikTok and s on), you will need to create cool videos to attract people for your services or products. Also it is recommended to use Youtube.
  2. June's Avatar
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    I think the main reason is that people like to watch videos! I can also share some other benefits:
    - Video ads convert sales
    - People share video
    - Video ads do well among mobile users
    - Video is an excellent format for informing and educating
    - Search engines love video
    So if you don't use videos in your campaign, you should definitely start doing this. If you don't know how to create videos, check this Fastreel video maker, it is quite simple and comfortable in use.

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