Voda and 3G - where now?

Am trying to see how the UK cellphone networks plan to recoup their
eye-popping investment in 3G.

Look at Voda. In one corner there's 3G datacards. Solid business stuff and,
with sales of over 100k+ in UK, looking good.

Then came the 3G consumer launch.Wow! Faster WAP via Vodafone Live! Excuse
me, but what's so compelling about Bridget Jones trailers?

Talk about a gap in the market. What about the 2m+ who bought devices like
Nokia 6600? Probably mostly business folk who want email and occasional
browsing, now expecting to do the same but faster. Seems like they have to
get a laptop or wait for Nokia 6630 and develop an interest in celebs and
footie. Dare to stray outside the Live! portal and you'll get whacked for
more money.

Why can't one of the world's largest companies come up with a clear, simple
3G proposition? Faster mail/browsing at current price (we'll fix the last
bit later). Why try and sell content? That's what sank CompuServe all those
years ago...

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› See More: Voda and 3G - where now?

Hunter wrote:

> Am trying to see how the UK cellphone networks plan to recoup their
> eye-popping investment in 3G.

I don't know how the situation in the UK is, but the Dutch providers
paid such high prices for their UMTS licenses that noone can expect
that they ever make a profit during the duration of those licenses.
The only decision that needs considering is if continuing with UMTS
will make the losses even larger, or if it might reduce the loss.

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