Cell Phone Companies and Women

Have you noticed that the pictures of people that cell phone companies
use in their advertizing materials and on their websites are
overwhelmingly female?

At this moment, there are six females (seven, if you count a cartoon
female) on the SPCS homepage. On Verizon Wireless's homepage, there
are 3 males and 5 females. On T-Mobil's, there are 3 females and a
male, and the website is pink.

Any thoughts?

---

› See More: Cell Phone Companies and Women

Johnny Kapikki wrote:

> At this moment, there are six females (seven, if you count a cartoon
> female) on the SPCS homepage. On Verizon Wireless's homepage, there
> are 3 males and 5 females. On T-Mobil's, there are 3 females and a
> male, and the website is pink.
>
> Any thoughts?

Yes. In the US, the demographic with the most money is (I believe) 25-54
year old women.

They're marketing to the deepest pockets.

--
JustThe.net - Steve Sobol / [email protected] / PGP: 0xE3AE35ED
Coming to you from Southern California's High Desert, where the
temperatures are as high as the gas prices! / 888.480.4NET (4638)

"Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"

Steve Sobol <[email protected]> wrote:
>Johnny Kapikki wrote:
>> At this moment, there are six females (seven, if you count a cartoon
>> female) on the SPCS homepage. On Verizon Wireless's homepage, there
>> are 3 males and 5 females. On T-Mobil's, there are 3 females and a
>> male, and the website is pink.
>>
>> Any thoughts?
>
>Yes. In the US, the demographic with the most money is (I believe) 25-54
>year old women.
>They're marketing to the deepest pockets.

Not to mention the obvious fact that young, female cutie-pies are
quite successful marketing tools for certain male demographics as
well. Last year, the IRL race at Texas Motor Speedway was fortunate
to get a spot during the local news sports segment. This year, with
"Danica-Mania" running rampant, Danica Patrick has been in the lead
segment of most local news broadcasts at least once, etc. Certainly,
she'll be selling mobile phones sooner or later, if she isn't
already...

Joe Huber
[email protected]

In news:[email protected],
Johnny Kapikki <[email protected]> typed:
| Have you noticed that the pictures of people that cell phone companies
| use in their advertizing materials and on their websites are
| overwhelmingly female?
|
| At this moment, there are six females (seven, if you count a cartoon
| female) on the SPCS homepage. On Verizon Wireless's homepage, there
| are 3 males and 5 females. On T-Mobil's, there are 3 females and a
| male, and the website is pink.
|
| Any thoughts?

Nothing magic about it - virutally all consumer advertising is aimed at the
same target market....13 year old girls....

If teen age girls didn't use cell phones constantly and rack up huge minute
counts, most carriers would go out of business......

PC

As viewed from alt.cellular.verizon, Joseph Huber wrote:

>Steve Sobol wrote:
>>Johnny Kapikki wrote:
>>>At this moment, there are six females (seven, if you count
>>>a cartoon female) on the SPCS homepage. On Verizon Wireless's
>>>homepage, there are 3 males and 5 females. On T-Mobil's, there
>>>are 3 females and a male, and the website is pink.
>>>
>>> Any thoughts?

>>Yes. In the US, the demographic with the most money is (I believe)
>>25-54 year old women. They're marketing to the deepest pockets.

>Not to mention the obvious fact that young, female cutie-pies are
>quite successful marketing tools for certain male demographics as
>well.

Anyone want a "six dollar" burger from Carl's Jr.?

--
Jafo

Maybe I just notice girls on the streets, but I see a lot of cell
phones being used by woman and teen girls. In suburbia I see the moms
on their phones a lot as they tool around in their SUV's.

Aren't they the major users of land-lines too?

Cell phone companies know their market even if the phones are in the
husbands or fathers names.

NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..

>
> Anyone want a "six dollar" burger from Carl's Jr.?
>
> --
> Jafo

Jafo wrote:

> Anyone want a "six dollar" burger from Carl's Jr.?

I just had a Western Six Dollar burger today. The Six Dollar burgers are
made with Angus beef and are quite yummy. You do realize that the burgers
themselves don't cost six bucks, right?

(The combos do cost around six bucks, though.)

--
JustThe.net - Steve Sobol / [email protected] / PGP: 0xE3AE35ED
Coming to you from Southern California's High Desert, where the
temperatures are as high as the gas prices! / 888.480.4NET (4638)

"Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"

Mij Adyaw wrote:
> NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..

Which is exactly why I eat there. They're marketing to guys like me! They
want *MY* money!!!!

(No, I'm not 13, I'm just young at heart)

(And I find most of their commercials rather entertaining... unlike a lot of
the crap on TV these days)

--
JustThe.net - Steve Sobol / [email protected] / PGP: 0xE3AE35ED
Coming to you from Southern California's High Desert, where the
temperatures are as high as the gas prices! / 888.480.4NET (4638)

"Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"

As viewed from alt.cellular.verizon, Steve Sobol wrote:

>Jafo wrote:
>>Anyone want a "six dollar" burger from Carl's Jr.?

>I just had a Western Six Dollar burger today. The Six Dollar
>burgers are made with Angus beef and are quite yummy. You do
>realize that the burgers themselves don't cost six bucks,
>right?

Yes, just as I realize that they aren't actually cooked by Paris
Hilton.
www.carlsjr.com

--
Jafo

Steve Sobol wrote:
> Mij Adyaw wrote:
>> NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..
>
> Which is exactly why I eat there. They're marketing to guys like me! They
> want *MY* money!!!!
>
> (No, I'm not 13, I'm just young at heart)
>
> (And I find most of their commercials rather entertaining... unlike a lot of
> the crap on TV these days)

There's nothing wrong with using a bit of healthy sex appeal.
To suggest that only 13-year-old boys appreciate sex appeal is naive.

--
John Richards

[Top-posting and missing attribution corrected]

In article <teMqe.9803$tr.2356@fed1read03>,
"Mij Adyaw" <[email protected]> writes:
> In article <[email protected]>
> "Jafo" <[email protected]> writes:
>>
>> Anyone want a "six dollar" burger from Carl's Jr.?
>>
[broken .sig: snip]
>
> NO!! Carl Jr commercials are aimed at the mentality of a 13 year old boy..

What's your point?

--
Jim Seymour | "There is no expedient to which a man will not
[email protected] | go to avoid the labor of thinking."
http://jimsun.LinxNet.com | - Thomas A. Edison

Carl's Jr commercial are lame and are aimed at a teenage mentality. The
Paris Hilton commercial offended a lot of folks.

"Jim Seymour" <[email protected]> wrote in message
news:[email protected]...
> [Top-posting and missing attribution corrected]
>
> In article <teMqe.9803$tr.2356@fed1read03>,
> "Mij Adyaw" <[email protected]> writes:
>> In article <[email protected]>
>> "Jafo" <[email protected]> writes:
>>>
>>> Anyone want a "six dollar" burger from Carl's Jr.?
>>>
> [broken .sig: snip]
>>
>> NO!! Carl Jr commercials are aimed at the mentality of a 13 year old
>> boy..
>
> What's your point?
>
> --
> Jim Seymour | "There is no expedient to which a man will
> not
> [email protected] | go to avoid the labor of thinking."
> http://jimsun.LinxNet.com | - Thomas A.
> Edison

"John Richards" <[email protected]> wrote in
news:[email protected]:

> To suggest that only 13-year-old boys appreciate sex appeal is naive.
>

60 year old boys are worse. We have money and wheels!

--
Larry

You know you've had a rough night when you wake up and your outlined in
chalk.

noah count wrote:
> Maybe I just notice girls on the streets, but I see a lot of cell
> phones being used by woman and teen girls. In suburbia I see the moms
> on their phones a lot as they tool around in their SUV's.
>
> Aren't they the major users of land-lines too?
>
> Cell phone companies know their market even if the phones are in the
> husbands or fathers names.


I sincerely hope that this doesn't come out as sexist, but my anecdotal
evidence is that women tend to use their phones a lot more then men do,
at least in terms of minutes of use.

An example: between my cell phone and VoIP line, I put in about 600-700
minutes of use a month. A small fraction of this is business related,
but since most of the work-related calls I do are in my office on the
landline there, the difference is negligible.

My significant other, on the other hand, regularly logs close to 2,100
minutes every month, just on her cell phone (no VoIP, so I have no clue
what the landline usage is). Thankfully, she does make sure that most
of that is either mobile-to-mobile, or off-peak. Incidentally, she
is (bless her heart) the very reason I got unlimited text messaging;
last month, I exchanged 385 (!) text messages with her, and about one or
two to other friends and acquaintances.

Recently, a conversation with my father revealed that he was griping
about the family cell phone usage. He's with Sprint too, and is on the
2,000 minute plan of which my mother uses the lions' share. My father
uses roughly 2,000 minutes a month in combined peak, offpeak and pcs2pcs
(both business and personal conversations). My mother? 3,700 (!)
minutes last month, and that was actually a slow month for her, after my
father implored her to try to cut down a bit. Fortunately, the use of 7
p.m. off peak add-ons and the fact that most of the family is on Sprint
saves them from going into overage territory every month. But can you
imagine spending 3,700 minutes - roughly 2.5 DAYS - on the phone every
month?

At any rate, the usage is so high that my sister, who is in college,
couldn't share on their plan and thus is on a separate account. I
imagine the usage is high there, too.

I have plenty of other examples of this. And I would imagine that
someone, somewhere has done a more scientific survey of this and found
that women DO gab more on the phone than men, resulting in wireless
companies working to market more to this demographic. Any way you slice
it, more minutes of use means that you pay more (either in a higher
priced plan, or WAY more in overages), so naturally it stands to reason
that women are greater revenue generators to men in this case.



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