Product matching

What is product matching? And why is it important?

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Product matching is the process of matching identical products from various sources through deep learning technologies. In a competitive landscape, where the customer's spending habit has altered considerably, retailers are forced to develop a deeper understanding of their products, prices, attributes and more.

I think all people who begin working in eCommerce want to find out what is product matching. I wasn't an exception. Product matching refers to the task of finding the same or similar products against a target list of known products. It is important because it enables retailers to classify variations and ensure that they do not become a front-end problem. A user may end up buying the wrong product if categories and attributes are not clearly defined.