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West2 03-22-2024 03:19 AM

There has been a pretty intense battle between Samsung and HTC during the past few weeks, as both smartphone manufacturers have made preparations for the launch of their latest flagship phones, Galaxy S4 and the One respectively. During this time, both companies have "teased" one another via Twitter, they've made some comments in regards to their competitors in an attempt to draw attention to their own product, and the marketing wars have continued.

Unfortunately, Samsung went beyond the limit of courtesy and tried to create a bad image for HTC in a rather unusual and clearly unacceptable manner. According to reports coming from BBC and PC Advisor, the Korean manufacturer is now being probed by the FTC in Taiwan, under the accusation that it paid students to create false reviews of HTC smartphones and post them on the internet with anonymity. These so called "reviewers" were paid to hold Samsung smartphones in high regards while making HTC devices look bad.

Fortunately, the cat is now out of the bag and Samsung has also made an announcement regarding this ugly matter, claiming that they've "ceased all marketing activities that involve the posting of anonymous comments" and also saying that this is an "unfortunate incident" that does not reflect the company's fundamental principles.

Once the FTC in Taiwan is done with the probation, Samsung could end up paying fines of up to $835,000.

Not good at all Samsung, and I'm fairly sure that due to these shady marketing practices, you've lost a number of fans here and there. It's rather ironic how in an attempt of making HTC look like the lesser smartphone manufacturer, this whole chain of events might have led to more people picking the HTC One instead of the Galaxy S4. But, that's what you get for not playing by the rules.

Any thoughts regarding the matter? Has this incident made you decide not to buy the Samsung Galaxy S4? After all, the smartphone itself is still a beast and I can easily understand how one might not change his/her mind in regards to buying the device.

Source: BBC, PC Advisor
Via: Droid Life