In Apple's WWDC Announcement, Siri Shines As MVP

"Who is taller: LeBron or Kobe?"

This single, somewhat irreverent question -- spoken in the general direction of an iPhone during Apple's 2012 WWDC keynote by Apple's iOS chief Scott Forstall -- has almost nothing to do with smartphones or computers or technology in general; and yet it was, I would argue, the most important thing that was said on stage over the unpredictable course of Apple's entire 90-minute hype-spectacle-cum-media-event on Monday afternoon.

Here's why.

Jason Gilbert: In Apple's WWDC Announcement, Siri Shines As MVP

› See More: The Single Most Important Announcement Apple Made On Monday