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  1. #16
    james g. keegan jr.
    Guest

    Re: Verizon improves churn, but still #2 to AT&T/Cingular

    In article <[email protected]>,
    John Navas <[email protected]> wrote:

    > In your opinion. Most observers think the AT&T name gives the company a
    > significant boost.


    any name would have been a boost compared to cingular's fewest
    completed calls.



    See More: NEWS: Verizon improves churn, but still #2 to AT&T/Cingular




  2. #17
    SMS
    Guest

    Re: Verizon improves churn, but still #2 to AT&T/Cingular

    Scott wrote:
    > John Navas <[email protected]> wrote in
    > news:[email protected]:
    >
    >
    >> I personally don't think it will be terribly significant. Some very
    >> smart people are working on the rebranding.
    >>

    >
    > Based on their track record, I think you are being very kind by branding
    > them as "very smart."


    All the marketing experts say that abandoning the Cingular brand, after
    it was so well developed, was exceedingly stupid.

    The departure of Marc Lefar confirms this.





  3. #18
    John Navas
    Guest

    Re: Verizon improves churn, but still #2 to AT&T/Cingular

    On Thu, 03 May 2007 21:16:16 -0700, SMS <[email protected]>
    wrote in <[email protected]>:

    >Scott wrote:
    >> John Navas <[email protected]> wrote in
    >> news:[email protected]:
    >>
    >>> I personally don't think it will be terribly significant. Some very
    >>> smart people are working on the rebranding.

    >>
    >> Based on their track record, I think you are being very kind by branding
    >> them as "very smart."


    Truthiness:

    >All the marketing experts say that abandoning the Cingular brand, after
    >it was so well developed, was exceedingly stupid.


    Truth:

    <http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1002426397>

    AT&T enjoys an advantage in name recognition, and the local phone
    carriers are more respected than the cable companies, Kagan said.
    Thus, GSD&M and independent Rodgers/Townsend of St. Louis are
    focusing on building brand awareness as the client rushes to expand
    its customer base, he said.

    --
    Best regards, FAQ FOR CINGULAR WIRELESS:
    John Navas <http://en.wikibooks.org/wiki/Cingular_Wireless_FAQ>



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