This all centers around data back-up. Thanks to Apple’s new data centers, the new Lion OS X, iOS 5 and iCloud will all have daily background updates and syncs for your important data. The support is spread across all its apps, from Photos to Pages, even picking up apps (books, games, documents) where you left off. The idea here is that devices are mere portals to Apple’s real service–the cloud. The company wants to make your cloud experience the same on every device, even some Windows-based devices, with a sync option for photos in your Pictures folder.


Your messages, calendar, purchased apps and even iTunes are all synchronized on a regular basis, at no additional charge. One service you will have to pay for, however, is iTunes Match. At $24.99 per year, iTunes Match will find songs you’ve ripped yourself, giving you full access to them in iTunes. For songs iTunes can’t match, it will still support them as uploaded files. It speaks to Apple’s goals around a music subscription service, softening at the DRM edges and even pricing out Amazon’s comparable offering.

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WWDC 2011: Apple iCloud Is the Consumerization of IT | SiliconANGLE

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