CONSUMERS LOVE VIDEO ON INSTAGRAM Every year in our annual survey, we ask whether consumers have recently made a purchase due to a brand’s video on various social platforms. Our October 2018 study revealed that Instagram was the platform that saw the largest increase in purchases thanks to video., year over year. Social Platforms Driving Purchase To boot, in the same survey, consumers were clear about what their favorite form of content from instagram story viewer brands ...
THE INSTAGRAM FEED IS RIPE FOR VIDEO In this same survey, we discovered that 73% of consumers state that they’re impacted by a brand’s social media presence when making a purchase decision, and 32% look at a brand’s social media accounts before their website. Knowing that the majority of people discovering your business on Instagram aren’t following you yet, the feed is a great place to showcase who you are as online video downloader a brand—and video offers you a wonderful ...