- 12-08-2010, 01:14 AM #1Newbie
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Now available for entire Samsung Wave family: lifetime on-board navigation for a special
campaign price
Shanghai-China, 24 November 2010 - ROUTE 66 today announces the availability of lifetime onboard
navigation for the entire family of Samsung Wave smartphones. All owners of a Samsung
Wave are invited to upgrade their smartphone with a lifetime navigation license for a special
campaign price.
ROUTE 66 mapping and navigation engine integrated in Samsung Wave
In addition to the Samsung Wave (GT-S8500), Samsung has recently added several new members to the Samsung
Wave family: the Samsung Wave II (GT-S8530), the Samsung Wave575 (GT-S5750) and the Samsung Wave723
(GT-S7230E). The entire Samsung Wave family runs on the Bada operating system and has a mapping and
navigation application stored in the internal memory of the phone. This Samsung LBS mapping and navigation
application was developed in close cooperation between Samsung and ROUTE 66. Being seamlessly integrated in
the Bada operating system, the application offers an unrivalled mapping and navigation experience to the end-user
when compared to dedicated Bada applications. Everybody who owns a Samsung Wave can use the application and
its full functionality 30 days for free. This means that, during the 30-days test period, the Samsung Wave can be
operated as a powerful navigation device with turn-by-turn spoken driving instructions and on-screen directions, both
in the car and as a pedestrian. Moreover, with this mapping and navigation application you always know exactly
where you are and how you can get to places that you have never visited before.
Lifetime on-board navigation for a special campaign price
After the 30-days test period, however, the navigation feature of the mapping and navigation application will be
disabled automatically. From this moment onwards, owners of a Samsung Wave will no longer be able to navigate
with their smartphone but will continue to have access to the worldwide map viewer. To overcome this restriction,
ROUTE 66 has decided to expand its current end-user campaign for the first Samsung Wave (GT-S8500) to the
entire family of Samsung Wave phones and to extend the deadline of the campaign with half a year to 30 June 2011.
This campaign invites all owners of a Samsung Wave to upgrade their smartphone to lifetime navigation with a
purchase price of US$ 29.99 for one of the territories of Indonesia, Philippines, Singapore & Malaysia or Thailand and
a purchase price of US$ 49.99 for the territory of India.
4 Reasons to upgrade the Samsung Wave to lifetime navigation
There are many reasons why this end-user campaign is attractive for owners of a Samsung Wave. From an end-user
perspective, the top 4 reasons are:
1. Enjoy navigation on the Samsung Wave during the entire lifetime of the phone.
2. Buy your lifetime navigation license now for a special campaign price.
3. Reduce additional costs for data download and roaming while navigating by storing the map on the memory card of
the Samsung Wave.
4. Make the most out of the Samsung Wave by using also its built-in GPS satellite receiver.
ROUTE 66 end-user campaign for Samsung Wave enormous success
"Our current end-user campaign for Samsungs first Bada phone, the Samsung Wave GT-S8500, is an enormous
success. Since the start of the campaign thousands of Samsung Wave owners have taken advantage of our offer to
upgrade their smartphone with a lifetime navigation license. Therefore we are very happy that today we can add
several new Samsung Wave phones to our campaign so that more people than ever before can experience the
power of a smartphone as a fully featured navigation device." stated Mr. Paul Warmer, Sales & Marketing Director of
ROUTE 66 Shanghai. "Furthermore, we have decided to extend the deadline of our campaign for the entire Samsung
Wave family with half a year to 30 June 2011!"
???.66.COM
To benefit from this campaign, owners of a Samsung Wave should simply go either to
???.66.com/samsung/wave/help on their smartphone or to ???.66.com/samsung on a desktop computer, select the
country or region where they want to navigate and complete the transaction via the ROUTE 66 secure payment
system.
About ROUTE 66
At ROUTE 66 we are passionate about developing smart, easy-to-use navigation solutions. As a pioneer in the
mobile navigation market, ROUTE 66 is an innovator and provider of leading-edge navigation software for mobile
devices, as well as of a wide range of extra geographic content and location based services. Headquartered in
Pf?ffikon/SZ (Switzerland), we have offices in Western Europe, Eastern Europe and Asia and sell our products and
services worldwide. For more information, please visit ROUTE 66, the personal navigation pioneer.
Remarks
1) The end-user campaign only applies to owners of a Samsung Wave (GT-S5750, GT-S7230E, GT-S8500 or
GTS8530) smartphone with a preinstalled copy of the Samsung LBS navigation software.
2) The end-user campaign has a limited duration and will expire on 30 June 2011.
Contact
For further information, please contact our press department by e-mail (press at 66.com) or by telephone (Shanghai-
China: +86-21-62887791).
› See More: Samsung Wave: lifetime onboard navigation plus FREE safety cameraLast edited by happynavi; 12-13-2010 at 07:43 PM.
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