And why should we care? Because Canadians' know-how of Rich Communication Services will allow Samsung to develop their own apps responsible for group messaging, sending large multimedia files and other messaging features - ergo, Samsung users will not need to install third-party apps for all that. We do not know how much did the buy cost or any other details of the transaction. Samsung is not alone in developing its own RCR, as Google has been working on its own standardized Jibe platform as well.

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