Target Audience Coverage

Knowing your target audience is vital to the success of your mobile app. You can either design your app to cater to specific needs or reach out to a particular population. Depending on your goal, you could also create your app to reach a broader population of audience. You will get lesser traffic if your target audience is specific compared to if it’s for a wider population. However, most of your audience will be loyal customers.
If you are creating your app to reach a wider audience, you have the potential to reach out to a vast audience. You could get a lot of traffic and exposure, howbeit among stiff competition. Defining your app's objective beforehand will help you determine your audience, and you will be able to market to them.