I think all people who begin working in eCommerce want to find out what is product matching. I wasn't an exception. Product matching refers to the task of finding the same or similar products against a target list of known products. It is important because it enables retailers to classify variations and ensure that they do not become a front-end problem. A user may end up buying the wrong product if categories and attributes are not clearly defined.

Product matching is the process of matching identical products from various sources through deep learning technologies. In a competitive landscape, where the customer's spending habit has altered considerably, retailers are forced to develop a deeper understanding of their products, prices, attributes and more.

What is product matching? And why is it important?