or....why dont the manufacturers use OLED screens.....
do some research on oled...its perfect for outer screens to see

I am baffled when I see people using their LCD in bright daylight. I can't see anything on my screen out of doors. I tried brightening the screen, standing in the shade, covering the screen with my hands, etc. Nothing works. Snapping a photo out of doors is next to impossible as I can't center properly. You can't tell me that manufacturers can't brighten the screen. I was at an outdoor concert yesterday at Times Square in very bright daylight and the large screens were very bright. Why can't cell phone manufacturers use that technology to fix the LCD problem?