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- 05-03-2007, 09:47 PM #16james g. keegan jr.Guest
Re: Verizon improves churn, but still #2 to AT&T/Cingular
In article <[email protected]>,
John Navas <[email protected]> wrote:
> In your opinion. Most observers think the AT&T name gives the company a
> significant boost.
any name would have been a boost compared to cingular's fewest
completed calls.
› See More: NEWS: Verizon improves churn, but still #2 to AT&T/Cingular
- 05-03-2007, 10:16 PM #17SMSGuest
Re: Verizon improves churn, but still #2 to AT&T/Cingular
Scott wrote:
> John Navas <[email protected]> wrote in
> news:[email protected]:
>
>
>> I personally don't think it will be terribly significant. Some very
>> smart people are working on the rebranding.
>>
>
> Based on their track record, I think you are being very kind by branding
> them as "very smart."
All the marketing experts say that abandoning the Cingular brand, after
it was so well developed, was exceedingly stupid.
The departure of Marc Lefar confirms this.
- 05-04-2007, 08:43 AM #18John NavasGuest
Re: Verizon improves churn, but still #2 to AT&T/Cingular
On Thu, 03 May 2007 21:16:16 -0700, SMS <[email protected]>
wrote in <[email protected]>:
>Scott wrote:
>> John Navas <[email protected]> wrote in
>> news:[email protected]:
>>
>>> I personally don't think it will be terribly significant. Some very
>>> smart people are working on the rebranding.
>>
>> Based on their track record, I think you are being very kind by branding
>> them as "very smart."
Truthiness:
>All the marketing experts say that abandoning the Cingular brand, after
>it was so well developed, was exceedingly stupid.
Truth:
<http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1002426397>
AT&T enjoys an advantage in name recognition, and the local phone
carriers are more respected than the cable companies, Kagan said.
Thus, GSD&M and independent Rodgers/Townsend of St. Louis are
focusing on building brand awareness as the client rushes to expand
its customer base, he said.
--
Best regards, FAQ FOR CINGULAR WIRELESS:
John Navas <http://en.wikibooks.org/wiki/Cingular_Wireless_FAQ>
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