What do you like/dislike about AT&T Wireless?

Hi,
My name is Joe and I'm new to the CPF. I'm currently in college and am working on a research project for a marketing course. One of the things I wanted to get your thoughts on are what you like or dislike about AT&T wireless?

If you currently have AT&T, why did you select them over another carrier? If you currently have another carrier besides AT&T, why didn't you select AT&T?

Thanks for your thoughts

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I picked them because in the area I live in they have the best coverage.