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Teto10
, 01-16-2022 at 09:39 PM (392 Views)
CONSUMERS LOVE VIDEO ON INSTAGRAM
Every year in our annual survey, we ask whether consumers have recently made a purchase due to a brand’s video on various social platforms. Our October 2018 study revealed that Instagram was the platform that saw the largest increase in purchases thanks to video., year over year.

Social Platforms Driving Purchase
To boot, in the same survey, consumers were clear about what their favorite form of content from instagram story viewer brands is on social media. Video was the clear winner. If you’re looking to stand out, video marketing is a great tool to have in your Instagram toolbelt to win over the hearts and minds of consumers.
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