Digital marketing has advanced at a breakneck pace. One of the latest evolutions in digital marketing is the rapid propagation of display advertorials. Digital marketers and advertisers now know a lot about programmatic advertising; they understand the benefits of programmatic display advertising and how to combine it with traditional. However, only about 20% of internet users can answer the question: what is a display unit?

Even if you define digital display advertising right, it doesn't mean your display campaigns will run smoothly. Effective use of programmatic display ads can help to ease some of the challenges of programmatic display advertising. But it also takes a lot of skill to combine display advertorials and programmatic advertising.
What do you think how programmatic display advertising works and how to improve its efficiency in the digital marketing space?

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